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From: Deon Binneman [mailto:deonbin@icon.co.za]

I define creativity as the generation of ideas and alternatives, and
innovation as the transformation of those ideas and alternatives into useful
applications that lead to change and improvement.

So, what is innovation? Innovation, can be a very simply thing, or it can be
very complex. A business innovation, is a new or improved process, product
or service that adds or creates significant value for customers of the
business. For example, a firm delivering meals from gourmet restaurants is
providing an innovative service. A company producing a better mousetrap has
developed an innovative product.

Implementing an innovation, is the important part, when it comes to running
a business. How can you take a new idea, for a service or product, whether
brand new, or a complimentary idea to your present service or products, and
provide better service to your clients and hopefully make more money.

Hope this helps!

Deon Binneman,
mailto:deonbin@icon.co.za
Phone/Fax +27 011 4753515
Mobile: 083 4254318
Speaker, Trainer & Consultant,
CEO  & President:
REPUCOMM
Johannesburg, South Africa.
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Innovation, the Great Debate

Join an online debate during 8-10 December 2004 exploring the vital topic of innovation internationally with India, China, south America, Europe, and based at the Business School, the University of Central England

v What is innovation?


v What are the key industries or business sectors for innovation?

v Who are the top ten innovators worldwide?


v What are the key characteristics of innovators?

This will be a widespread debate, involving academics and practitioners internationally. Your thoughts and comments would be of great interest to take the discussions forward.

Keynote contributors include
Bola Olabisi, Global Women Innovation Network, London Development Agency, UK
Professor Rustam Lalkaka; foremost authority worldwide on incubation, BTC, New York
Professor Walter Leal-Filho, prominent research on sustainability in innovation, University of Hamburg; Germany


1. How to register
On the 5th, 6th, 7th December, log onto www.edecad.info <http://www.edecad.info> <http://www.edecad.info> ;
From the menu on the left select EDECAD forum;
Select EDECAD forum again then register

2. How to Join in
On the 8th, 9th, 10th December, log onto www.edecad.info <http://www.edecad.info> <http://www.edecad.info> ;

From the menu on the left select EDECAD forum; Select EDECAD forum then logon

Join the innovation debate.

Dates
Debate in English http://www.edecad.info <http://www.edecad.info>> 8-10 December
Debate in Spanish www.epson.org 17-19 December
Debate in Chinese http://www.dlmu.ed.cn 17-19 December
Follow up debate - 18-20 January

Dr Lynn M Martin, Senior Academic for Innovation, UCE Business School
Perry Barr, Birmingham B42 2SU; United Kingdom
lynn.martin@uce.ac.uk <mailto:lynn.martin@uce.ac.uk> ; 0044121 331 7796; 5222