From: Romie Littrell [mailto:
littrellaom@yahoo.co.nz]
Why invent new definitions:
Source: Webster's Revised Unabridged Dictionary, C
1996, 1998 MICRA, Inc.
innovation
n 1: a new device or process created by study and
experimentation [syn: invention]
Monash Marketikng Dictionary:
http://www.buseco.monash.edu.au/depts/mkt/dictionary/iii.html
Innovation - the introduction of a product which is
new to both the company and its customers; a
new-to-the-world product. See Product Extension; New
Product Duplication.
Discontinuous Innovation - entirely new-to-the world
products made to perform a function for which no
product
has existed previously.
Innovators - the small group of alert people who the
earliest to adopt a new product. See Diffusion of
Innovation; Early Adopters; Early Majority; Laggards;
Late Majority.
Diffusion of Innovation - the idea that some groups
within a market are more ready and willing to adopt a
new product than others and that the product is
diffused through a society in waves; the groups, in
order of their readiness to adopt are innovators (2.5
percent of the population), early adopters (13.5
percent), early majority (34 percent), late majority
(34 percent) and laggards (16 percent).
Prof. Romie F. Littrell, Ph.D.
Facutly of Business, Auckland University of Technology
Private Bag 1020
Auckland 1020, New Zealand
Fax (64) 9 - 917 -9629
http://www.romielittrellpubs.homestead.com/
http://www.crossculturalcentre.homestead.com/