Hi Hosein,
This might be of interest.
Cheers
Roger
Dr Roger Sor
School of Management Information Systems
Faculty of Business and Public Management
Edith Cowan University, Joondalup Drive, Joondalup WA 6027
Australia
e-mail:
r.sor@ecu.edu.au Tel:61 8 6304 5253 Fax: 61 8 6304 5988
>>>
forward@snet.net 04/28/03 08:47am >>>
Gary:
Dr. Littrell and others' reference to Rogers and Diffusion of
Innovation
made me think about Malcom Gladwell's little book The Tipping Point
(2002)
where he shares stories about how ideas and trends become adopted or
where
isolated events can trigger "epidemics" through 3 processes he
suggests
called "the law of the few'' (sometimes only a few influential people
are
necessary to spread the word, or the infection, if you will), "the
stickiness factor" (it makes a difference the way a concept is worded
or the
way a social construct is presented to others ) and "the power of
context"
(being in the right place at the right time is sometimes necessary to
create
a critical mass). The idea is to "persuade" (others have suggested to
see
also the work of Robert Cialdini and his book, "Influence").
Since you will be expected to include a discussion of "innovation
management", it seems to me that suggestions for marketing or
diffusing
ideas or persuading adoption of innovations is critical for the
perpetuation
of innovative activity? Innovators may need to be rewarded by having
their
innovations actually become useful.
The definition may be important for its utility as well as its
descriptive
validity.
Pauline Assenza
forward@snet.net
----- Original Message -----
From: "Charles Wankel" <
wankelc@optonline.net>
To: <
MG-ED-DV@MAELSTROM.STJOHNS.EDU>
Sent: Sunday, April 27, 2003 6:58 PM
Subject: Why invent new definitions: Re: Definition of Innovation
> From: Romie Littrell [mailto:
littrellaom@yahoo.co.nz]
>
> Why invent new definitions:
> Source: Webster's Revised Unabridged Dictionary, C
> 1996, 1998 MICRA, Inc.
> innovation
> n 1: a new device or process created by study and
> experimentation [syn: invention]
>
> Monash Marketikng Dictionary:
>
http://www.buseco.monash.edu.au/depts/mkt/dictionary/iii.html
>
> Innovation - the introduction of a product which is
> new to both the company and its customers; a
> new-to-the-world product. See Product Extension; New
> Product Duplication.
>
> Discontinuous Innovation - entirely new-to-the world
> products made to perform a function for which no
> product
> has existed previously.
>
> Innovators - the small group of alert people who the
> earliest to adopt a new product. See Diffusion of
> Innovation; Early Adopters; Early Majority; Laggards;
> Late Majority.
>
> Diffusion of Innovation - the idea that some groups
> within a market are more ready and willing to adopt a
> new product than others and that the product is
> diffused through a society in waves; the groups, in
> order of their readiness to adopt are innovators (2.5
> percent of the population), early adopters (13.5
> percent), early majority (34 percent), late majority
> (34 percent) and laggards (16 percent).
>
> Prof. Romie F. Littrell, Ph.D.
> Facutly of Business, Auckland University of Technology
> Private Bag 1020
> Auckland 1020, New Zealand
> Fax (64) 9 - 917 -9629
>
http://www.romielittrellpubs.homestead.com/
>
http://www.crossculturalcentre.homestead.com/
>