The act of innovation is a human activity.
The location of innovation is a business choice.
One can see a chain from Invention - Productization - Production -
Distribution - Selling - Integration - Operation - Beneficial Effect.
Innovation at any link in the chain is generally futile unless there is
consistent change in other links, as well.
Orchestrated innovation is not required in all links but it sure helps.
Then, remember, each new product deserves a new enterprise to handle it.