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TOC: International Marketing Review

  • 1.  TOC: International Marketing Review

    Posted 06-06-2003 06:43
    Volume 20 Issue 3 of International Marketing Review, is now available via
    Emerald Fulltext.

    * Subscribers - click here for access
    http://www.emeraldinsight.com/0265-1335.htm

    * Non Subscribers - click here for a free trial
    http://www.emeraldinsight.com/rpsv/cgi-bin/emft.pl

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    Table of contents follows:-

    Title: Social capital and the dynamics of business negotiations between
    the northern Europeans and the Chinese
    Author: Rajesh Kumar; Verner Worm
    Pages: 262-285
    Keywords: Negotiating; China; Interaction; National Cultures; International
    Business
    Article Type: Survey
    Content Indicators: Research - ** Practice - ** Originality - **
    Readability - **


    Title: Negotiation approaches: direct and indirect effect of national
    culture
    Author: Xiaohua Lin; Stephen J Miller
    Pages: 286-303
    Keywords: Negotiating; National Cultures; Usa; China; Joint Ventures
    Article Type: Survey
    Content Indicators: Research - ** Practice - ** Originality - **
    Readability - **


    Title: A comparative analysis of sales training in Europe: Implications
    for international sales negotiations
    Author: Sergio Román; Salvador Ruiz
    Pages: 304-327
    Keywords: Europe; National Cultures; Sales Training; Performance;
    International Trade; Negotiating
    Article Type: Survey
    Content Indicators: Research - ** Practice - ** Originality - ***
    Readability - **


    Title: International business negotiations: Present knowledge and
    direction for future research
    Author: Nina Reynolds; Antonis Simintiras; Efi Vlachou
    Pages: 236-261
    Keywords: International Business; Negotiating; National Cultures; Research
    Article Type: Survey
    Content Indicators: Research - ** Practice - ** Originality - **
    Readability - **


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    portfolio - http://www.emeraldinsight.com/journals/index.htm