I very much agree with Deborah's comment that we may be reinforcing a
reliance on models and strict ways of thinking that don't deal with
uncertainty, and therefore much of the real world. It's very much the same
problem in education where various models have been developed over time to
guide decision making in instructional design, etc. In some cases, models
have become so entrenched that's it's nearly sacrilege to even suggest they
aren't perfect. I believe models are an important part of learning about
decision making by helping create an initial framework. They aren't however,
the end point. Students must learn eventually (and the sooner the better) to
step outside the model and accept the discomfort of not knowing exactly what
comes next. That's an essential part of learning to learn and continually
improve one's own models. This being said, I also agree that it's an uphill
battle with many students.
Jean-Marc
(J-M. Guillemette, Ph.D. Candidate, Ed. Tech., Concordia U., Montreal - long
time trainer and educator).
-----Original Message-----
From: deborah nixon [mailto:
deborahnixon@sympatico.ca]
Sent: November 13, 2003 14:39 PM
To:
MG-ED-DV@MAELSTROM.STJOHNS.EDU
Subject: Re: [MG-ED-DV] Some lateral thinking
Hell to all: Gary proposes one model of decision making which has what I
call a rational approach to it. I teach change management to these types
of students- those with a right brain orientation. They are both IT and
engineering students and these are the students with the most difficulty
with conceptual thinking that doesn't fit within a prescribed framework
of decision-making. I'm not sure what type of decision making Edwin is
referring to and this discussion is very helpful as people weigh in with
their definitions and assumptions that we are all talking about the same
thing.
What Gary describes I have often encountered in both my academic and
consulting practice. I also encountered it when I was a manager and
director in major corporations. There is a method that people follow to
reach the best decision. It is one approach that can facilitate the
process. But the problem I found is that it reinforces the one best way
approach which we then become very committed to and then have trouble
with if someone rejects the approach. Then we don't know what to do
with their contribution because we have to place to put it. So, we try
to adapt it so it fits rather than look at the constraints of the method
approach.
This is what business school students want- tell me how to think, give
me a method and I can follow it. They want me to tellthem precisely how
to do their assignment, how many pages to write, what format, what sorts
of questions they should answer. They become unglued if I tell them
write what it takes and make sure you've covered the key points. Much
too ambiguous for them- they want frameworks. I don't give them that
and they really struggle. Are we reinforcing all of this by then
designing decision making systems that give them a blueprint rather than
let them live within the uncertainty and discomfort as they search for a
solution that may not be obvious or evident.
Deborah Nixon
University of Toronto
704 Windermere Ave
Toronto Ont M6S 3M1
Ph: 416-763-6985
Fax: 416-763-3361
-----Original Message-----
From: Management Education and Development Discussion
[mailto:
MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Gary Lundquist
Sent: Thursday, November 13, 2003 7:54 AM
To:
MG-ED-DV@MAELSTROM.STJOHNS.EDU
Subject: Re: Some lateral thinking
Colleagues,
Erwin refocused us, writing: "If we can define such a list of questions
and then concentrate on helping learners develop the habit to use them
regularly, we will probably make management education and development
significantly more effective. We might wind up writing a book
together."
I've made a living for the last 15 years on just that notion.
I call it "strategic pre-planning".
Planning requires making of a range of decisions. Pre-planning sets
up formal decision processes to complete those decisions, thus
simplifying and accelerating planning and subsequent performance.
Experience in pre-planning ensures that all essential decisions are
made. We don't operate from limited viewpoints.
The process involves facilitated brainstorming by an empowered team.
A suite of tools focuses ideation, builds larger decisions from smaller
ones, ranks lists of ideas, and integrates a range of decisions into
integrated identities and integrated strategies.
The process comes from an engineering mindset. Engineers don't start
projects by ordering materials. They stop to ask and answer questions.
They model results. They develop a complete, durable, tested,
marketable vision that can be presented to stakeholders.
If you want to see decision making taught in academia, go talk to
your engineering schools.
The key to pre-planning is, of course, choosing the questions.
It takes two steps. Dimensions of questions, then specific highly
relevant questions.
Dimensions: How many dimensions does it take to describe the shape of a
box?
3. Right? X, Y, Z. We can describe the shape of the box and
anything inside or outside of the box with just 3 dimensions.
Now. How many dimensions does it take to describe a box?
No. That isn't the same question. Now we must consider materials,
strength, color, how it opens, will it hold liquids, and on and on.
So... how many dimensions does it take to describe a product? A
customer? A market?
Through lots of testing and trials, I've found that it takes 8
dimensions to describe a product. The processes have been applied to
products, services, tangibles, intangibles, hardware, software, teams,
projects, facilities, technologies, and formative ideas.
Businesses are more complex. They need the first 8 dimensions plus
about 8 more dimensions to develop visions of operations and culture.
This corporate visioning has been applied to start-ups, elements of
Fortune 50, departments (e.g., marketing, R&D), events, and projects.
The processes have worked both in industry and federal research
laboratories.
Decisions within dimensions: Decision tools work here. Certain classes
of decisions can be made by asking standard types of questions. At it's
simplest, brainstorm a list and rank it for importance.
Others require special tools. Needs/benefits analysis is core to
both innovation and brand definition. Goal setting is remarkably
easy... if you use the right tools.
Most dimensions of decision (in these processes) involve answering
more than one question.
Integration: Back to engineering again. Pre-planning of individual
components won't do. We need to pre-plan the whole engineered result.
The same truth applies to products, projects, and businesses. We
need a fully integrated vision, as early in development as possible.
It is easy to envision five, say, marketing strategies. Website,
trade show, press conference, brochure, sales calls. Done
independently, they would likely confuse the market. They need to be
integrated, with common messages, common branding, common style, and
even common fonts.
You can access information on strategic pre-planning on my website, or
I'll send articles on product visioning and corporate visioning as Word
attachments on request offline to my e-mail address below.
Best,
Gary
----------------------------
Innovation and Branding - done Strategically
Gary Lundquist - The Accelerator
Market Engineering International
303-840-9929
www.market-engineering.com
garyl@market-engineering.com
Making and keeping satisfied customers,
at a profit, over time,
in a competitive environment.