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Some lateral thinking

  • 1.  Some lateral thinking

    Posted 11-09-2003 20:31
    From: Erwin Rausch DidacticRa@aol.com

    Hi, list members

    For the past umpteen years I have tried to gain wider awareness of a number
    of thoughts that, to me, seems  compelling.  Despite two books, many
    management
    seminars, and presentations at academic conventions,  including an attempted

    'debate', I have not been able to generate a critical analysis.   This is
    despite that fact that, so far, not one serious objection has been raised
    (other
    than that there is no empirical validation), nor has any internal
    inconsistency
    or conflict been uncovered.

    I was wondering whether, possibly, there are members of this list who would
    be interested or willing to  engage in a discussion of the thoughts
    described
    below, including the two near the end that may be perceived either as an
    overly
    harsh and at least partially unjustified critique of current educational 
    practice, or as a challenge to be debated (hopefully as the latter).  I
    would
    greatly welcome that.

    Cheers,

    Erwin (Rausch)  didacticra@aol.com and erausch@kean.edu
    ***************
    Here, as brief as I am capable of stating them, are the thoughts:

    1.  Decisions are the foundation of all actions - including behaviors

    2.  Better decisions will usually bring more effective actions

    3.  Decisions that consider all issues that can impact on the decision
    outcomes are more likely to be better decisions than those that have less
    thorough
    foundation

    4.  It is often not possible to consider all issues that can impact on
    decision outcomes but if the effort is made to do so, the decision is likely
    to be
    better than if the effort is not made.

    5.  A group of comprehensive, integrated questions that can remind of all or

    most of the issues that deserve consideration in a decision, can help to
    ensure that relevant issues are not likely to be ignored.

    6.  The more aware a decision maker is of the theoretical and practical
    foundations for answering the questions, the more likely it will be that the

    questions will have full meaning in terms of the issues that could be
    considered in
    shaping and evaluating the decision alternatives

    7.  There is little in the field of management and leadership education, and

    development, that directly addresses this need for learners to acquire
    greater
    competence in decision making.  Victor Vroom's work on participation and
    Herbert Simon's emphasis on decisions rather than actions, are two
    outstanding
    exceptions.  However, the focus of education in Organizational Behavior
    aspects
    of management is primarily on theories and descriptive examples of the
    application of theories to specific situations, rather than on helping
    learners
    develop the critical thinking and analysis skills that lead to consistently
    better
    decisions in all situations.

    8.  Better balance between the descriptive and prescriptive (as is done in
    the scientific and functional disciplines) would likely bring graduates of
    educational and developmental programs who will make better comprehensive
    management and leadership decisions and thus probably bring more effective
    organizations.

    9. The thoughts discussed above apply not only at work but also in private
    life.


  • 2.  Some lateral thinking

    Posted 11-10-2003 00:57
    Dear Erwin: I wouldn't disagree with anything you say below. Regarding
    your point 7. I have been often very frustrated in my observation that
    most of my undergrad business students have little capacity to think
    critically or analytically. Although I attempt to explain and
    demonstrate what this means, they seem to be unable to grasp it. They
    see critical thinking as an exercise in criticism and are able to do
    that. But they don't understand how to approach all of what they do
    with a critical thinking perspective and rely on a list of criticisms on
    the issue at hand without the accompanying depth of analysis- another
    concept which is foreign to them.

    I'm not sure how you teach this. I suspect they should have been taught
    this in the primary grades. For example, my son is in Grade 2 and the
    teacher is engaging them in critical thinking exercises. But this
    school's curriculum is not typical and I note that most of my students
    never received this.

    And yes, most of OB is theory and practical examples. In fact, they are
    not supposed to criticize the theories- which I try to do with them. I
    ask them to put the theory development in the context of the time in
    which the theorist was working so that they can gain an understanding of
    what was behind the theory. Most, however, simply get confused when I
    do that and would rather just memorize the theory and its application.
    But then, this is what our system rewards them on.

    Cheers

    Deborah Nixon
    University of Toronto
    704 Windermere Ave
    Toronto Ontario M6S 3M1
    Ph: 416-763-6985
    Fax: 416-763-3361

    -----Original Message-----
    From: Management Education and Development Discussion
    [mailto:MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Charles Wankel
    Sent: Sunday, November 09, 2003 5:31 PM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Some lateral thinking

    From: Erwin Rausch DidacticRa@aol.com

    Hi, list members

    For the past umpteen years I have tried to gain wider awareness of a
    number
    of thoughts that, to me, seems  compelling.  Despite two books, many
    management
    seminars, and presentations at academic conventions,  including an
    attempted

    'debate', I have not been able to generate a critical analysis.   This
    is
    despite that fact that, so far, not one serious objection has been
    raised
    (other
    than that there is no empirical validation), nor has any internal
    inconsistency
    or conflict been uncovered.

    I was wondering whether, possibly, there are members of this list who
    would
    be interested or willing to  engage in a discussion of the thoughts
    described
    below, including the two near the end that may be perceived either as an
    overly
    harsh and at least partially unjustified critique of current
    educational 
    practice, or as a challenge to be debated (hopefully as the latter).  I
    would
    greatly welcome that.

    Cheers,

    Erwin (Rausch)  didacticra@aol.com and erausch@kean.edu
    ***************
    Here, as brief as I am capable of stating them, are the thoughts:

    1.  Decisions are the foundation of all actions - including behaviors

    2.  Better decisions will usually bring more effective actions

    3.  Decisions that consider all issues that can impact on the decision
    outcomes are more likely to be better decisions than those that have
    less
    thorough
    foundation

    4.  It is often not possible to consider all issues that can impact on
    decision outcomes but if the effort is made to do so, the decision is
    likely
    to be
    better than if the effort is not made.

    5.  A group of comprehensive, integrated questions that can remind of
    all or

    most of the issues that deserve consideration in a decision, can help to

    ensure that relevant issues are not likely to be ignored.

    6.  The more aware a decision maker is of the theoretical and practical
    foundations for answering the questions, the more likely it will be that
    the

    questions will have full meaning in terms of the issues that could be
    considered in
    shaping and evaluating the decision alternatives

    7.  There is little in the field of management and leadership education,
    and

    development, that directly addresses this need for learners to acquire
    greater
    competence in decision making.  Victor Vroom's work on participation and

    Herbert Simon's emphasis on decisions rather than actions, are two
    outstanding
    exceptions.  However, the focus of education in Organizational Behavior
    aspects
    of management is primarily on theories and descriptive examples of the
    application of theories to specific situations, rather than on helping
    learners
    develop the critical thinking and analysis skills that lead to
    consistently
    better
    decisions in all situations.

    8.  Better balance between the descriptive and prescriptive (as is done
    in
    the scientific and functional disciplines) would likely bring graduates
    of
    educational and developmental programs who will make better
    comprehensive
    management and leadership decisions and thus probably bring more
    effective
    organizations.

    9. The thoughts discussed above apply not only at work but also in
    private
    life.


  • 3.  Some lateral thinking

    Posted 11-10-2003 04:42
    Hi Erwin,

    Good to hear from - looks like some creative management is nedded here. As
    a teacher my concern is with the curriculum levels in any management course:

    1. Specified ----by govt. intervention, perception of the market place or,
    indeed institutional influence
    2. Enacted -------what the individual teacher conveys, etc.
    3. Experienced ----- by the student.

    Unfortunately a fourth and more worrying apsect is becoming more prevalent

    4. Hidden curriculum ---- the student attitude of, "what do I need to know
    to get through".

    I feel that this last aspect is a worrying trend and as such students tend
    not to engage with the literature. I tried an experiment in marketing
    decison making using a case study I developed some ten years ago. The
    original students performed really well and demonstrated decision making
    (and taking) skills. They cleary showed recall, comprehension and
    appliaction. Recent undergraduates could not actually get to grips with the
    issues and did not progress beyond recall- and that at quite a basic level.

    As T. S. Elliot said, "Between the thought and the action lies the shadow".

    Thank you for sucha stimulating topic and I hope others with contribute - I
    certainly will.

    Best wishes,
    John


    ----- Original Message -----
    From: "Charles Wankel" <wankelc@optonline.net>
    To: <MG-ED-DV@MAELSTROM.STJOHNS.EDU>
    Sent: Monday, November 10, 2003 1:30 AM
    Subject: Some lateral thinking


    From: Erwin Rausch DidacticRa@aol.com

    Hi, list members

    For the past umpteen years I have tried to gain wider awareness of a number
    of thoughts that, to me, seems compelling. Despite two books, many
    management
    seminars, and presentations at academic conventions, including an attempted

    'debate', I have not been able to generate a critical analysis. This is
    despite that fact that, so far, not one serious objection has been raised
    (other
    than that there is no empirical validation), nor has any internal
    inconsistency
    or conflict been uncovered.

    I was wondering whether, possibly, there are members of this list who would
    be interested or willing to engage in a discussion of the thoughts
    described
    below, including the two near the end that may be perceived either as an
    overly
    harsh and at least partially unjustified critique of current educational
    practice, or as a challenge to be debated (hopefully as the latter). I
    would
    greatly welcome that.

    Cheers,

    Erwin (Rausch) didacticra@aol.com and erausch@kean.edu
    ***************
    Here, as brief as I am capable of stating them, are the thoughts:

    1. Decisions are the foundation of all actions - including behaviors

    2. Better decisions will usually bring more effective actions

    3. Decisions that consider all issues that can impact on the decision
    outcomes are more likely to be better decisions than those that have less
    thorough
    foundation

    4. It is often not possible to consider all issues that can impact on
    decision outcomes but if the effort is made to do so, the decision is likely
    to be
    better than if the effort is not made.

    5. A group of comprehensive, integrated questions that can remind of all or

    most of the issues that deserve consideration in a decision, can help to
    ensure that relevant issues are not likely to be ignored.

    6. The more aware a decision maker is of the theoretical and practical
    foundations for answering the questions, the more likely it will be that the

    questions will have full meaning in terms of the issues that could be
    considered in
    shaping and evaluating the decision alternatives

    7. There is little in the field of management and leadership education, and

    development, that directly addresses this need for learners to acquire
    greater
    competence in decision making. Victor Vroom's work on participation and
    Herbert Simon's emphasis on decisions rather than actions, are two
    outstanding
    exceptions. However, the focus of education in Organizational Behavior
    aspects
    of management is primarily on theories and descriptive examples of the
    application of theories to specific situations, rather than on helping
    learners
    develop the critical thinking and analysis skills that lead to consistently
    better
    decisions in all situations.

    8. Better balance between the descriptive and prescriptive (as is done in
    the scientific and functional disciplines) would likely bring graduates of
    educational and developmental programs who will make better comprehensive
    management and leadership decisions and thus probably bring more effective
    organizations.

    9. The thoughts discussed above apply not only at work but also in private
    life.


  • 4.  Some lateral thinking

    Posted 11-10-2003 06:16
    It seems to be something related to meta-cognition!
    May be there is something of this issue related to cultural bias: for
    example, europian approach to theorical thought, and the italian one in
    particular, is generally speaking considered more "critical oriented" than
    us one (even though things are changing even in my country). And may be the
    business approach to theory and practise is less "critical" than that, for
    example, of letterature or space sciences...any way, i agree with you,
    critical thinking and meta cognition are fundamental for taking every kind
    of decisions, and i found also our time is affected by a dramatical lack of
    critical thinking.

    If i may apply a bit of critical thinking to your model, i would add a bit
    of emotions and intuition ( also the supposed supremacy of rational thinking
    seems to me something related to - western - cultural bias). And would
    spend some words for the role played by organizational factors (culture,
    organizational climate, emotional climate, etc.). May be critical thinking
    approach should also provide future managers more awareness on social and
    psychosocial organizational variables that influence their thinking and
    behavior.

    Best regards

    Fabrizio Maimone




    ----- Original Message -----
    From: "Charles Wankel" <wankelc@optonline.net>
    To: <MG-ED-DV@MAELSTROM.STJOHNS.EDU>
    Sent: Monday, November 10, 2003 2:30 AM
    Subject: Some lateral thinking


    From: Erwin Rausch DidacticRa@aol.com

    Hi, list members

    For the past umpteen years I have tried to gain wider awareness of a number
    of thoughts that, to me, seems compelling. Despite two books, many
    management
    seminars, and presentations at academic conventions, including an attempted

    'debate', I have not been able to generate a critical analysis. This is
    despite that fact that, so far, not one serious objection has been raised
    (other
    than that there is no empirical validation), nor has any internal
    inconsistency
    or conflict been uncovered.

    I was wondering whether, possibly, there are members of this list who would
    be interested or willing to engage in a discussion of the thoughts
    described
    below, including the two near the end that may be perceived either as an
    overly
    harsh and at least partially unjustified critique of current educational
    practice, or as a challenge to be debated (hopefully as the latter). I
    would
    greatly welcome that.

    Cheers,

    Erwin (Rausch) didacticra@aol.com and erausch@kean.edu
    ***************
    Here, as brief as I am capable of stating them, are the thoughts:

    1. Decisions are the foundation of all actions - including behaviors

    2. Better decisions will usually bring more effective actions

    3. Decisions that consider all issues that can impact on the decision
    outcomes are more likely to be better decisions than those that have less
    thorough
    foundation

    4. It is often not possible to consider all issues that can impact on
    decision outcomes but if the effort is made to do so, the decision is likely
    to be
    better than if the effort is not made.

    5. A group of comprehensive, integrated questions that can remind of all or

    most of the issues that deserve consideration in a decision, can help to
    ensure that relevant issues are not likely to be ignored.

    6. The more aware a decision maker is of the theoretical and practical
    foundations for answering the questions, the more likely it will be that the

    questions will have full meaning in terms of the issues that could be
    considered in
    shaping and evaluating the decision alternatives

    7. There is little in the field of management and leadership education, and

    development, that directly addresses this need for learners to acquire
    greater
    competence in decision making. Victor Vroom's work on participation and
    Herbert Simon's emphasis on decisions rather than actions, are two
    outstanding
    exceptions. However, the focus of education in Organizational Behavior
    aspects
    of management is primarily on theories and descriptive examples of the
    application of theories to specific situations, rather than on helping
    learners
    develop the critical thinking and analysis skills that lead to consistently
    better
    decisions in all situations.

    8. Better balance between the descriptive and prescriptive (as is done in
    the scientific and functional disciplines) would likely bring graduates of
    educational and developmental programs who will make better comprehensive
    management and leadership decisions and thus probably bring more effective
    organizations.

    9. The thoughts discussed above apply not only at work but also in private
    life.


  • 5.  Some lateral thinking

    Posted 11-10-2003 11:19
    As an academic and practitioner, one quickly realizes that critical
    thinking of the sort we are referring to is not encouraged in most
    organizations. In fact, there are many overt, and more covert, signals
    that relay the message that critical thinking is a career limiter. One
    may critique in order to improve what is. One, however, cannot challenge
    what is. I note many colleagues who work on what they call
    organizational transformation and while the processes look sophisticated
    accompanied by their seemingly complex charts and graphs, they are
    essentially moving the deck chairs on the Titanic. Commentary on that
    fact is met with great hostility and with the view that I probably just
    don't get it.

    So, it's no wonder that our management students can't get beyond this.
    There is absolutely nothing out there that supports this position.



    Deborah Nixon
    University of Toronto
    704 Windermere Ave
    Toronto Ontario


    -----Original Message-----
    From: Management Education and Development Discussion
    [mailto:MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Fabrizio Maimone
    Sent: Monday, November 10, 2003 3:16 AM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: Some lateral thinking


    It seems to be something related to meta-cognition!
    May be there is something of this issue related to cultural bias: for
    example, europian approach to theorical thought, and the italian one in
    particular, is generally speaking considered more "critical oriented"
    than us one (even though things are changing even in my country). And
    may be the business approach to theory and practise is less "critical"
    than that, for example, of letterature or space sciences...any way, i
    agree with you, critical thinking and meta cognition are fundamental for
    taking every kind of decisions, and i found also our time is affected by
    a dramatical lack of critical thinking.

    If i may apply a bit of critical thinking to your model, i would add a
    bit of emotions and intuition ( also the supposed supremacy of rational
    thinking seems to me something related to - western - cultural bias).
    And would spend some words for the role played by organizational factors
    (culture, organizational climate, emotional climate, etc.). May be
    critical thinking approach should also provide future managers more
    awareness on social and psychosocial organizational variables that
    influence their thinking and behavior.

    Best regards

    Fabrizio Maimone




    ----- Original Message -----
    From: "Charles Wankel" <wankelc@optonline.net>
    To: <MG-ED-DV@MAELSTROM.STJOHNS.EDU>
    Sent: Monday, November 10, 2003 2:30 AM
    Subject: Some lateral thinking


    From: Erwin Rausch DidacticRa@aol.com

    Hi, list members

    For the past umpteen years I have tried to gain wider awareness of a
    number of thoughts that, to me, seems compelling. Despite two books,
    many management seminars, and presentations at academic conventions,
    including an attempted

    'debate', I have not been able to generate a critical analysis. This is
    despite that fact that, so far, not one serious objection has been
    raised (other than that there is no empirical validation), nor has any
    internal inconsistency or conflict been uncovered.

    I was wondering whether, possibly, there are members of this list who
    would be interested or willing to engage in a discussion of the thoughts
    described below, including the two near the end that may be perceived
    either as an overly harsh and at least partially unjustified critique of
    current educational practice, or as a challenge to be debated (hopefully
    as the latter). I would greatly welcome that.

    Cheers,

    Erwin (Rausch) didacticra@aol.com and erausch@kean.edu
    ***************
    Here, as brief as I am capable of stating them, are the thoughts:

    1. Decisions are the foundation of all actions - including behaviors

    2. Better decisions will usually bring more effective actions

    3. Decisions that consider all issues that can impact on the decision
    outcomes are more likely to be better decisions than those that have
    less thorough foundation

    4. It is often not possible to consider all issues that can impact on
    decision outcomes but if the effort is made to do so, the decision is
    likely to be better than if the effort is not made.

    5. A group of comprehensive, integrated questions that can remind of all
    or

    most of the issues that deserve consideration in a decision, can help to
    ensure that relevant issues are not likely to be ignored.

    6. The more aware a decision maker is of the theoretical and practical
    foundations for answering the questions, the more likely it will be that
    the

    questions will have full meaning in terms of the issues that could be
    considered in shaping and evaluating the decision alternatives

    7. There is little in the field of management and leadership education,
    and

    development, that directly addresses this need for learners to acquire
    greater competence in decision making. Victor Vroom's work on
    participation and Herbert Simon's emphasis on decisions rather than
    actions, are two outstanding exceptions. However, the focus of education
    in Organizational Behavior aspects of management is primarily on
    theories and descriptive examples of the application of theories to
    specific situations, rather than on helping learners develop the
    critical thinking and analysis skills that lead to consistently better
    decisions in all situations.

    8. Better balance between the descriptive and prescriptive (as is done
    in the scientific and functional disciplines) would likely bring
    graduates of educational and developmental programs who will make better
    comprehensive management and leadership decisions and thus probably
    bring more effective organizations.

    9. The thoughts discussed above apply not only at work but also in
    private life.


  • 6.  Some lateral thinking

    Posted 11-13-2003 09:18
    Deborah Nixon writes:

    >As an academic and practitioner, one quickly realizes that critical
    >thinking of the sort we are referring to is not encouraged in most
    >organizations.

    I'd clarify this a bit based on my experience. I haven't seen anything but
    encouragement of critical thinking. What often happens is that the fruits
    of critical thinking are subsequently presented in a very unpalatable and
    impolitic manner, drawing fire from those in positions of power. The
    imprudent, the impolitic and those unskilled in the arts of presentation
    and persuasion then blame their own failure on an environment that is
    inhospitable to critical thinking. Plainly put, criticism, constructive or
    otherwise, is rarely well received. Penetrating questions and other more
    roundabout approaches frequently succeed and their users frequently find favor.

    >In fact, there are many overt, and more covert, signals
    >that relay the message that critical thinking is a career limiter. One
    >may critique in order to improve what is. One, however, cannot challenge
    >what is. I note many colleagues who work on what they call
    >organizational transformation and while the processes look sophisticated
    >accompanied by their seemingly complex charts and graphs, they are
    >essentially moving the deck chairs on the Titanic. Commentary on that
    >fact is met with great hostility and with the view that I probably just
    >don't get it.

    True enough in some cases, perhaps many, but not all. Critical thinking,
    whatever is meant by it, is probably mainly covert in nature. Expressing
    the fruits of one's critical thinking is decidedly overt in nature. Still,
    Deborah draws attention to a fact of life in many organizations; namely,
    that at least some initiatives, programs, etc are primarily for show and
    any of kind of critical analysis of them puts the analyst(s) at risk.

    >So, it's no wonder that our management students can't get beyond this.
    >There is absolutely nothing out there that supports this position.

    Again, I think it's pretty much situation and organization specific, not a
    blanket truth.


    Regards,

    Fred Nickols, CPT
    "Assistance at A Distance"
    Distance Consulting
    nickols@att.net
    www.nickols.us


  • 7.  Some lateral thinking

    Posted 11-10-2003 08:40
    Erwin,
    The subject is important and your rationale looks great --- not much to
    debate.
    Suggest you consider three facets.
    + Although #5 is appropriate I think 'students' will learn more if a group
    of comprehensive, integrated assertions are offered and they are required to
    articulate the relationship, if any, between the each and the decision
    situation.
    + Secondly, it will be useful to add Gary Klein (c.f. "Intuition at Work")
    to your list of key influencers because the non-analytic way is how most
    humans formulate an action.
    + Third, as long as the prevailing belief holds that managers and leaders
    must be right far more than in 51% of the instances (like minimum 98%) all
    of them secretly know that being an overt choice maker can be career
    limiting, so why learn.
    + Fourth, and debatable, is that pre-college training in 'decision making'
    and 'critical thinking' (situation ethics in sheep's clothing) dumbs them
    down to the level that you encounter but they think they are already
    critical thinkers.
    Onward,


  • 8.  Some lateral thinking

    Posted 11-10-2003 08:56
    I must first agree with Deborah Nelson that much of what happens in
    organizational transformation is like moving chairs on the deck of the
    Titanic. I don't think management education is always much better. I believe
    that part of the problem lies with a reliance on classical reductionist
    models that attempt to resolve every problem by breaking it down into its
    parts. By implication, the better we can use critical thinking to isolate
    and understand the parts, the better the subsequent decisions. In the
    process, we fail to consider the complexity that is inherent to most
    organizations. The ability to open the perspective and consider the big
    picture may in the end be as, if not more important, than breaking down
    problems into their parts.

    Some comments on Erwin's statements.

    1. Not necessarily. A great deal of behavior is related to instinct or
    habit. While it could be argued that habit is really the result of good
    decisions (or at least those that have proven satisfactory often enough to
    be considered reliable) that have been internalized through repeated use, I
    don't include them into conscious decision making. For one thing, the intent
    of the decision on which the habit was first developed may have been lost or
    distorted, or else there may be a tendency to over-rely on habits at the
    expense of understanding the problem. Behavior is multi-faceted and I remain
    uncomfortable with statements that seem to link it all to one thing.

    2. That depends on how we define better decision and the context
    considered.

    3. I agree that foundation is essential. I'm not sure, however, about
    the first part of the statement that better decisions likely result from
    considering all issues. In many cases, there is neither enough time nor
    information to consider all issues. Heuristics, intuition and projection
    then become far more effective tools for decision making.

    4. Yes, but not necessarily by trying to break down or dissect issues
    into parts. Often, what is needed is to broaden the focus to gain a more
    holistic perspective.

    8. Management education should include much greater exposure to the
    fluidity and complexity of organizations. Formulas in economy or principles
    of management must be seen as tools, not failsafe solutions.

    Jean-Marc Guillemette
    Ph.D. Candidate, Ed. Tech. (interests in learning and complex organizations)


    -----Original Message-----
    From: Charles Wankel [mailto:wankelc@optonline.net]
    Sent: November 09, 2003 20:31 PM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: [MG-ED-DV] Some lateral thinking


    From: Erwin Rausch DidacticRa@aol.com

    Hi, list members

    For the past umpteen years I have tried to gain wider awareness of a number
    of thoughts that, to me, seems  compelling.  Despite two books, many
    management
    seminars, and presentations at academic conventions,  including an attempted

    'debate', I have not been able to generate a critical analysis.   This is
    despite that fact that, so far, not one serious objection has been raised
    (other
    than that there is no empirical validation), nor has any internal
    inconsistency
    or conflict been uncovered.

    I was wondering whether, possibly, there are members of this list who would
    be interested or willing to  engage in a discussion of the thoughts
    described
    below, including the two near the end that may be perceived either as an
    overly
    harsh and at least partially unjustified critique of current educational 
    practice, or as a challenge to be debated (hopefully as the latter).  I
    would
    greatly welcome that.

    Cheers,

    Erwin (Rausch)  didacticra@aol.com and erausch@kean.edu
    ***************
    Here, as brief as I am capable of stating them, are the thoughts:

    1.  Decisions are the foundation of all actions - including behaviors

    2.  Better decisions will usually bring more effective actions

    3.  Decisions that consider all issues that can impact on the decision
    outcomes are more likely to be better decisions than those that have less
    thorough
    foundation

    4.  It is often not possible to consider all issues that can impact on
    decision outcomes but if the effort is made to do so, the decision is likely
    to be
    better than if the effort is not made.

    5.  A group of comprehensive, integrated questions that can remind of all or

    most of the issues that deserve consideration in a decision, can help to
    ensure that relevant issues are not likely to be ignored.

    6.  The more aware a decision maker is of the theoretical and practical
    foundations for answering the questions, the more likely it will be that the

    questions will have full meaning in terms of the issues that could be
    considered in
    shaping and evaluating the decision alternatives

    7.  There is little in the field of management and leadership education, and

    development, that directly addresses this need for learners to acquire
    greater
    competence in decision making.  Victor Vroom's work on participation and
    Herbert Simon's emphasis on decisions rather than actions, are two
    outstanding
    exceptions.  However, the focus of education in Organizational Behavior
    aspects
    of management is primarily on theories and descriptive examples of the
    application of theories to specific situations, rather than on helping
    learners
    develop the critical thinking and analysis skills that lead to consistently
    better
    decisions in all situations.

    8.  Better balance between the descriptive and prescriptive (as is done in
    the scientific and functional disciplines) would likely bring graduates of
    educational and developmental programs who will make better comprehensive
    management and leadership decisions and thus probably bring more effective
    organizations.

    9. The thoughts discussed above apply not only at work but also in private
    life.


  • 9.  Some lateral thinking

    Posted 11-10-2003 14:53
    Colleagues,

    As usual, I take a different approach. I've recently consulted with a new
    company offering decision support software. As much as I like what they do,
    they must assume that their customers know what decisions to make and what
    characterizes a good decision.

    To me, the core issue is questions.
    Focusing on questions moves issues of intuition, culture, and habit to
    another dimension. Indeed, cultures have tremendous impact on what
    questions we ask.
    On the other hand, it is often much safer in restrictive cultures to ask
    questions than to present answers.
    I've developed strategic decision processes entirely out of questions.
    I cannot tell my clients what to do. I can ask questions and work with them
    to develop powerful answers. With buy-in to those answers, decisions are
    possible that otherwise would never be considered.

    Erwin connects deciding to acting. Acting requires other decisions.
    We choose a strategy, yet that choice does not implement.
    To implement, we must make more decisions.
    Thus I've added a point. In systems theory, every effect is the cause of
    the next effect. Life is not cause and effect, but
    cause-effect-cause-effect... forever.

    Here is my alternative to Erwin's philosophy. You might note that I've
    purposefully omitted equivocation to get to the core of ideas.

    1. Questions are the reasons for all significant decisions.

    2. Better formed questions enable better decisions.

    3. Questions that reflect the complexity of decision space result in better
    decisions than those with a less thorough foundation.

    4. It is never possible to reflect the full complexity of a significant
    decision space. Efforts made to deal with complexity tend to result in
    better decisions, though often at the cost of delays.

    5. Significant decisions always depend on answers to a range of questions.
    Abilities to recognize and emphasize the most significant questions, then
    integrate those answers, enable high quality, timely decisions.

    6. No decision stands alone. Every decision is part of a complex web of
    decisions. The full impact of any significant decision cannot be fully
    understood.

    7. Each question asked implies a knowledge space of theory and practice
    needed to make productive decisions. Better knowledge leads to better
    answers leads to better decisions.

    8. Education has focused on answering (telling) more than on questioning
    (how to ask). To improve decisions, education must teach how to choose
    questions to ask and how to formulate questions to enable meaningful
    answers.

    Critical thinking is questioning thinking. Analytic thinking is
    comparison of possible answers. Deciding is choosing from options. The
    issue for education is not teaching decision making so much as teaching how
    to ask powerful questions and develop complete sets of options.

    9. Leadership and management make different decisions. In effect,
    leadership asks, "Why?". Management asks, "How?". To build leaders,
    education must teach abilities to challenge. To build managers, education
    must teach abilities to collaborate.

    10. Questioning is core to a conscious life.



    Best to all,



    Gary



    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 10.  Some lateral thinking

    Posted 11-13-2003 09:19
    From: Fred Nickols nickols@worldnet.att.net

    I've been following this thread but haven't chimed in. I'll do that
    now. I'll start by responding to Erwin's original post and then pick up on
    related postings in subsequent postings of my own.

    To refresh everyone's thinking, including my own, here's Erwin Rausch's
    original posting:

    >For the past umpteen years I have tried to gain wider awareness of a number
    >of thoughts that, to me, seems compelling. Despite two books, many
    >management
    >seminars, and presentations at academic conventions, including an
    attempted
    >
    >'debate', I have not been able to generate a critical analysis.

    A critical analysis of what, Erwin?

    >This is
    >despite that fact that, so far, not one serious objection has been raised
    >(other
    >than that there is no empirical validation), nor has any internal
    >inconsistency
    >or conflict been uncovered.

    No empirical validation or internal inconsistency or conflict of/in what,
    Erwin?

    >I was wondering whether, possibly, there are members of this list who would
    >be interested or willing to engage in a discussion of the thoughts
    >described
    >below, including the two near the end that may be perceived either as an
    >overly
    >harsh and at least partially unjustified critique of current educational
    >practice, or as a challenge to be debated (hopefully as the latter). I
    >would
    >greatly welcome that.
    >
    >Cheers,
    >
    >Erwin (Rausch) didacticra@aol.com and erausch@kean.edu
    >***************
    >Here, as brief as I am capable of stating them, are the thoughts:
    >
    >1. Decisions are the foundation of all actions - including behaviors

    I think this is true some of the time but is confined to situations in
    which action (or behavior) has been consciously, deliberately planned and
    is being carried out so as to achieve some goal or objective. The rest of
    the time, or so I believe, we behave or act in accordance with
    internally-held standards and we act or behave in ways that serve to keep
    our perceptions of things about us aligned with our standards.

    >2. Better decisions will usually bring more effective actions

    I'll have to give this one some more thought but my immediate reaction is
    again one of not necessarily or in all cases.

    >3. Decisions that consider all issues that can impact on the decision
    >outcomes are more likely to be better decisions than those that have less
    >thorough
    >foundation

    I think I agree with No 3.

    >4. It is often not possible to consider all issues that can impact on
    >decision outcomes but if the effort is made to do so, the decision is
    likely
    >to be
    >better than if the effort is not made.

    Again, I have a not necessarily reaction. If the effort is made and if
    some of the critical factors are considered, I think I agree. However, if
    an effort is made but it touches on ancillary issues only then I'm not sure
    that the decision will be enough better to warrant the effort.

    >5. A group of comprehensive, integrated questions that can remind of all
    or
    >
    >most of the issues that deserve consideration in a decision, can help to
    >ensure that relevant issues are not likely to be ignored.

    Agreed, but could you please say some more about how those questions are
    produced?

    >6. The more aware a decision maker is of the theoretical and practical
    >foundations for answering the questions, the more likely it will be that
    the
    >
    >questions will have full meaning in terms of the issues that could be
    >considered in
    >shaping and evaluating the decision alternatives

    I think the use of "aware" in No 6 leaves out what is probably the major
    basis for action: tacit knowledge. I think a lot of decisions are made on
    what many would call an intuitive basis. From my perspective, relevant
    knowledge does indeed come into play but those applying it are mostly
    unaware of the knowledge they are applying.

    >7. There is little in the field of management and leadership education,
    and
    >
    >development, that directly addresses this need for learners to acquire
    >greater
    >competence in decision making. Victor Vroom's work on participation and
    >Herbert Simon's emphasis on decisions rather than actions, are two
    >outstanding
    >exceptions. However, the focus of education in Organizational Behavior
    >aspects
    >of management is primarily on theories and descriptive examples of the
    >application of theories to specific situations, rather than on helping
    >learners
    >develop the critical thinking and analysis skills that lead to consistently
    >better
    >decisions in all situations.

    I can't comment on what goes on in colleges and universities but decision
    making has always been front and center in most management development
    programs I've encountered. What makes you say there is little in that
    regard?

    >8. Better balance between the descriptive and prescriptive (as is done in
    >the scientific and functional disciplines) would likely bring graduates of
    >educational and developmental programs who will make better comprehensive
    >management and leadership decisions and thus probably bring more effective
    >organizations.

    I think No 8 assumes an appropriate set of goals and objectives on the part
    of the decision maker. As stated, No 8 could lead to a situation where the
    crooked and the corrupt make better decisions as well.

    >9. The thoughts discussed above apply not only at work but also in private
    >life.

    Agreed.


    Regards,

    Fred Nickols, CPT
    "Assistance at A Distance"
    Distance Consulting
    nickols@att.net
    www.nickols.us


  • 11.  Some lateral thinking

    Posted 11-13-2003 10:54
    Colleagues,

    Erwin refocused us, writing: "If we can define such a list of questions and then concentrate on helping learners develop the habit to use them regularly, we will probably make management education and development significantly more effective. We might wind up writing a book together."

    I've made a living for the last 15 years on just that notion.
    I call it "strategic pre-planning".
    Planning requires making of a range of decisions. Pre-planning sets up formal decision processes to complete those decisions, thus simplifying and accelerating planning and subsequent performance.
    Experience in pre-planning ensures that all essential decisions are made. We don't operate from limited viewpoints.
    The process involves facilitated brainstorming by an empowered team. A suite of tools focuses ideation, builds larger decisions from smaller ones, ranks lists of ideas, and integrates a range of decisions into integrated identities and integrated strategies.

    The process comes from an engineering mindset. Engineers don't start projects by ordering materials. They stop to ask and answer questions. They model results. They develop a complete, durable, tested, marketable vision that can be presented to stakeholders.
    If you want to see decision making taught in academia, go talk to your engineering schools.

    The key to pre-planning is, of course, choosing the questions.
    It takes two steps. Dimensions of questions, then specific highly relevant questions.

    Dimensions: How many dimensions does it take to describe the shape of a box?
    3. Right? X, Y, Z. We can describe the shape of the box and anything inside or outside of the box with just 3 dimensions.
    Now. How many dimensions does it take to describe a box?
    No. That isn't the same question. Now we must consider materials, strength, color, how it opens, will it hold liquids, and on and on.
    So... how many dimensions does it take to describe a product? A customer? A market?

    Through lots of testing and trials, I've found that it takes 8 dimensions to describe a product. The processes have been applied to products, services, tangibles, intangibles, hardware, software, teams, projects, facilities, technologies, and formative ideas.

    Businesses are more complex. They need the first 8 dimensions plus about 8 more dimensions to develop visions of operations and culture. This corporate visioning has been applied to start-ups, elements of Fortune 50, departments (e.g., marketing, R&D), events, and projects. The processes have worked both in industry and federal research laboratories.

    Decisions within dimensions: Decision tools work here. Certain classes of decisions can be made by asking standard types of questions. At it's simplest, brainstorm a list and rank it for importance.
    Others require special tools. Needs/benefits analysis is core to both innovation and brand definition. Goal setting is remarkably easy... if you use the right tools.
    Most dimensions of decision (in these processes) involve answering more than one question.

    Integration: Back to engineering again. Pre-planning of individual components won't do. We need to pre-plan the whole engineered result.
    The same truth applies to products, projects, and businesses. We need a fully integrated vision, as early in development as possible.
    It is easy to envision five, say, marketing strategies. Website, trade show, press conference, brochure, sales calls. Done independently, they would likely confuse the market. They need to be integrated, with common messages, common branding, common style, and even common fonts.

    You can access information on strategic pre-planning on my website, or I'll send articles on product visioning and corporate visioning as Word attachments on request offline to my e-mail address below.

    Best,

    Gary


    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 12.  Some lateral thinking

    Posted 11-13-2003 14:39
    Hell to all: Gary proposes one model of decision making which has what I
    call a rational approach to it. I teach change management to these types
    of students- those with a right brain orientation. They are both IT and
    engineering students and these are the students with the most difficulty
    with conceptual thinking that doesn't fit within a prescribed framework
    of decision-making. I'm not sure what type of decision making Edwin is
    referring to and this discussion is very helpful as people weigh in with
    their definitions and assumptions that we are all talking about the same
    thing.

    What Gary describes I have often encountered in both my academic and
    consulting practice. I also encountered it when I was a manager and
    director in major corporations. There is a method that people follow to
    reach the best decision. It is one approach that can facilitate the
    process. But the problem I found is that it reinforces the one best way
    approach which we then become very committed to and then have trouble
    with if someone rejects the approach. Then we don't know what to do
    with their contribution because we have to place to put it. So, we try
    to adapt it so it fits rather than look at the constraints of the method
    approach.

    This is what business school students want- tell me how to think, give
    me a method and I can follow it. They want me to tellthem precisely how
    to do their assignment, how many pages to write, what format, what sorts
    of questions they should answer. They become unglued if I tell them
    write what it takes and make sure you've covered the key points. Much
    too ambiguous for them- they want frameworks. I don't give them that
    and they really struggle. Are we reinforcing all of this by then
    designing decision making systems that give them a blueprint rather than
    let them live within the uncertainty and discomfort as they search for a
    solution that may not be obvious or evident.

    Deborah Nixon
    University of Toronto
    704 Windermere Ave
    Toronto Ont M6S 3M1
    Ph: 416-763-6985
    Fax: 416-763-3361



    -----Original Message-----
    From: Management Education and Development Discussion
    [mailto:MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Gary Lundquist
    Sent: Thursday, November 13, 2003 7:54 AM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: Some lateral thinking


    Colleagues,

    Erwin refocused us, writing: "If we can define such a list of questions
    and then concentrate on helping learners develop the habit to use them
    regularly, we will probably make management education and development
    significantly more effective. We might wind up writing a book
    together."

    I've made a living for the last 15 years on just that notion.
    I call it "strategic pre-planning".
    Planning requires making of a range of decisions. Pre-planning sets
    up formal decision processes to complete those decisions, thus
    simplifying and accelerating planning and subsequent performance.
    Experience in pre-planning ensures that all essential decisions are
    made. We don't operate from limited viewpoints.
    The process involves facilitated brainstorming by an empowered team.
    A suite of tools focuses ideation, builds larger decisions from smaller
    ones, ranks lists of ideas, and integrates a range of decisions into
    integrated identities and integrated strategies.

    The process comes from an engineering mindset. Engineers don't start
    projects by ordering materials. They stop to ask and answer questions.
    They model results. They develop a complete, durable, tested,
    marketable vision that can be presented to stakeholders.
    If you want to see decision making taught in academia, go talk to
    your engineering schools.

    The key to pre-planning is, of course, choosing the questions.
    It takes two steps. Dimensions of questions, then specific highly
    relevant questions.

    Dimensions: How many dimensions does it take to describe the shape of a
    box?
    3. Right? X, Y, Z. We can describe the shape of the box and
    anything inside or outside of the box with just 3 dimensions.
    Now. How many dimensions does it take to describe a box?
    No. That isn't the same question. Now we must consider materials,
    strength, color, how it opens, will it hold liquids, and on and on.
    So... how many dimensions does it take to describe a product? A
    customer? A market?

    Through lots of testing and trials, I've found that it takes 8
    dimensions to describe a product. The processes have been applied to
    products, services, tangibles, intangibles, hardware, software, teams,
    projects, facilities, technologies, and formative ideas.

    Businesses are more complex. They need the first 8 dimensions plus
    about 8 more dimensions to develop visions of operations and culture.
    This corporate visioning has been applied to start-ups, elements of
    Fortune 50, departments (e.g., marketing, R&D), events, and projects.
    The processes have worked both in industry and federal research
    laboratories.

    Decisions within dimensions: Decision tools work here. Certain classes
    of decisions can be made by asking standard types of questions. At it's
    simplest, brainstorm a list and rank it for importance.
    Others require special tools. Needs/benefits analysis is core to
    both innovation and brand definition. Goal setting is remarkably
    easy... if you use the right tools.
    Most dimensions of decision (in these processes) involve answering
    more than one question.

    Integration: Back to engineering again. Pre-planning of individual
    components won't do. We need to pre-plan the whole engineered result.
    The same truth applies to products, projects, and businesses. We
    need a fully integrated vision, as early in development as possible.
    It is easy to envision five, say, marketing strategies. Website,
    trade show, press conference, brochure, sales calls. Done
    independently, they would likely confuse the market. They need to be
    integrated, with common messages, common branding, common style, and
    even common fonts.

    You can access information on strategic pre-planning on my website, or
    I'll send articles on product visioning and corporate visioning as Word
    attachments on request offline to my e-mail address below.

    Best,

    Gary


    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 13.  Some lateral thinking

    Posted 11-13-2003 11:55
    I very much agree with Deborah's comment that we may be reinforcing a
    reliance on models and strict ways of thinking that don't deal with
    uncertainty, and therefore much of the real world. It's very much the same
    problem in education where various models have been developed over time to
    guide decision making in instructional design, etc. In some cases, models
    have become so entrenched that's it's nearly sacrilege to even suggest they
    aren't perfect. I believe models are an important part of learning about
    decision making by helping create an initial framework. They aren't however,
    the end point. Students must learn eventually (and the sooner the better) to
    step outside the model and accept the discomfort of not knowing exactly what
    comes next. That's an essential part of learning to learn and continually
    improve one's own models. This being said, I also agree that it's an uphill
    battle with many students.

    Jean-Marc

    (J-M. Guillemette, Ph.D. Candidate, Ed. Tech., Concordia U., Montreal - long
    time trainer and educator).

    -----Original Message-----
    From: deborah nixon [mailto:deborahnixon@sympatico.ca]
    Sent: November 13, 2003 14:39 PM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: [MG-ED-DV] Some lateral thinking


    Hell to all: Gary proposes one model of decision making which has what I
    call a rational approach to it. I teach change management to these types
    of students- those with a right brain orientation. They are both IT and
    engineering students and these are the students with the most difficulty
    with conceptual thinking that doesn't fit within a prescribed framework
    of decision-making. I'm not sure what type of decision making Edwin is
    referring to and this discussion is very helpful as people weigh in with
    their definitions and assumptions that we are all talking about the same
    thing.

    What Gary describes I have often encountered in both my academic and
    consulting practice. I also encountered it when I was a manager and
    director in major corporations. There is a method that people follow to
    reach the best decision. It is one approach that can facilitate the
    process. But the problem I found is that it reinforces the one best way
    approach which we then become very committed to and then have trouble
    with if someone rejects the approach. Then we don't know what to do
    with their contribution because we have to place to put it. So, we try
    to adapt it so it fits rather than look at the constraints of the method
    approach.

    This is what business school students want- tell me how to think, give
    me a method and I can follow it. They want me to tellthem precisely how
    to do their assignment, how many pages to write, what format, what sorts
    of questions they should answer. They become unglued if I tell them
    write what it takes and make sure you've covered the key points. Much
    too ambiguous for them- they want frameworks. I don't give them that
    and they really struggle. Are we reinforcing all of this by then
    designing decision making systems that give them a blueprint rather than
    let them live within the uncertainty and discomfort as they search for a
    solution that may not be obvious or evident.

    Deborah Nixon
    University of Toronto
    704 Windermere Ave
    Toronto Ont M6S 3M1
    Ph: 416-763-6985
    Fax: 416-763-3361



    -----Original Message-----
    From: Management Education and Development Discussion
    [mailto:MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Gary Lundquist
    Sent: Thursday, November 13, 2003 7:54 AM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: Some lateral thinking


    Colleagues,

    Erwin refocused us, writing: "If we can define such a list of questions
    and then concentrate on helping learners develop the habit to use them
    regularly, we will probably make management education and development
    significantly more effective. We might wind up writing a book
    together."

    I've made a living for the last 15 years on just that notion.
    I call it "strategic pre-planning".
    Planning requires making of a range of decisions. Pre-planning sets
    up formal decision processes to complete those decisions, thus
    simplifying and accelerating planning and subsequent performance.
    Experience in pre-planning ensures that all essential decisions are
    made. We don't operate from limited viewpoints.
    The process involves facilitated brainstorming by an empowered team.
    A suite of tools focuses ideation, builds larger decisions from smaller
    ones, ranks lists of ideas, and integrates a range of decisions into
    integrated identities and integrated strategies.

    The process comes from an engineering mindset. Engineers don't start
    projects by ordering materials. They stop to ask and answer questions.
    They model results. They develop a complete, durable, tested,
    marketable vision that can be presented to stakeholders.
    If you want to see decision making taught in academia, go talk to
    your engineering schools.

    The key to pre-planning is, of course, choosing the questions.
    It takes two steps. Dimensions of questions, then specific highly
    relevant questions.

    Dimensions: How many dimensions does it take to describe the shape of a
    box?
    3. Right? X, Y, Z. We can describe the shape of the box and
    anything inside or outside of the box with just 3 dimensions.
    Now. How many dimensions does it take to describe a box?
    No. That isn't the same question. Now we must consider materials,
    strength, color, how it opens, will it hold liquids, and on and on.
    So... how many dimensions does it take to describe a product? A
    customer? A market?

    Through lots of testing and trials, I've found that it takes 8
    dimensions to describe a product. The processes have been applied to
    products, services, tangibles, intangibles, hardware, software, teams,
    projects, facilities, technologies, and formative ideas.

    Businesses are more complex. They need the first 8 dimensions plus
    about 8 more dimensions to develop visions of operations and culture.
    This corporate visioning has been applied to start-ups, elements of
    Fortune 50, departments (e.g., marketing, R&D), events, and projects.
    The processes have worked both in industry and federal research
    laboratories.

    Decisions within dimensions: Decision tools work here. Certain classes
    of decisions can be made by asking standard types of questions. At it's
    simplest, brainstorm a list and rank it for importance.
    Others require special tools. Needs/benefits analysis is core to
    both innovation and brand definition. Goal setting is remarkably
    easy... if you use the right tools.
    Most dimensions of decision (in these processes) involve answering
    more than one question.

    Integration: Back to engineering again. Pre-planning of individual
    components won't do. We need to pre-plan the whole engineered result.
    The same truth applies to products, projects, and businesses. We
    need a fully integrated vision, as early in development as possible.
    It is easy to envision five, say, marketing strategies. Website,
    trade show, press conference, brochure, sales calls. Done
    independently, they would likely confuse the market. They need to be
    integrated, with common messages, common branding, common style, and
    even common fonts.

    You can access information on strategic pre-planning on my website, or
    I'll send articles on product visioning and corporate visioning as Word
    attachments on request offline to my e-mail address below.

    Best,

    Gary


    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 14.  Some lateral thinking

    Posted 11-13-2003 17:34
    Colleagues,

    Deborah Nixon wrote: "Are we reinforcing all of this by then designing decision making systems that give them a blueprint rather than
    let them live within the uncertainty and discomfort as they search for a solution that may not be obvious or evident?"

    I am a Ph.D. scientist by education, yet it feels as though I've done another Ph.D. in strategic marketing. I started with literature, pulled pieces together into a model, tested the model in practice, improved the model, have taught it, and written about it at length exceeding that of a thesis.

    The teachable process I recommend is not my specific sets of questions, though those do prove to be very interesting to businesses.

    Instead:
    1. Define dimensions of information needed for the decisions you target.
    2. Define questions within each dimension that, when answered, will contribute to quality and positive impact of the primary decision.
    3. Develop methods for answering those questions. Seek methods that deliver powerful answers. Develop elegant methods that involve and attract participation by those with answers. Find methods that achieve some level of result very quickly.
    4. Learn how to integrate answers from the various dimensions into a larger, more effective primary decision.
    5. Test in the real world.

    In the process:
    1. Define your terms. Make and keep a dictionary that holds a consistent set of language.
    2. Establish core truths. These will underlie the theory in your decision space.
    3. Establish decision principles. Identify qualities of useful decisions, then use to test your results.
    4. Create theory. Go beyond dogma. Find new characteristics of the topics you investigate. Find new relationships between the concepts in each dimension. See the systems in your decision space and learn how to leverage them.
    5. Test in the real world.

    This isn't a blueprint.
    (My formal pre-planning processes are blueprints... in detail.
    They are proven, transferable tools. They've been designed that way.)

    The underlying decision process, however, is a model. A way of thinking.
    This particular model applies to major decisions made repeatedly.
    I wouldn't (don't) implement it fully for very many decisions. Still, the discipline now impacts the way I approach many aspects of life.

    The model goes back to my revision of Erwin's original statements.
    Every major decision depends on the answers to several or many questions.
    Choice of questions to answer determines the quality of the decision.

    Best to all,

    Gary

    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 15.  Some lateral thinking

    Posted 11-14-2003 10:30
    Gary,
    Would you care to explain a bit more what you mean by the attached,
    especially your mention of "model":

    Bramson and Harrison (http://www.inq-hpa.com/index.htm) developed a
    thinking styles inventory which seems to go along very well with what
    you are saying. Elsewhere, their instrument is compared to Peter
    Senge's mental models in his Fifth Discipline work.

    Another aspect of this discussion: We are using the term "lateral
    thinking". I believe the term was coined by Edward deBono. Are you
    familiar with his work, especially his "Six Thinking Hats"?
    (http://www.ofspirit.com/tw-sixthinkinghats.htm) In this, he details a
    process for sorting out various types of information and how Western
    thought patterns have been heavily influenced by "argument", and the
    need to recognize the complexity of thinking involved in most
    situations.

    ****************************************************************
    -----Original Message-----
    From: Gary Lundquist [mailto:garyl@market-engineering.com]

    <snip>

    This isn't a blueprint.
    (My formal pre-planning processes are blueprints... in detail.
    They are proven, transferable tools. They've been designed that
    way.)

    The underlying decision process, however, is a model. A way of
    thinking.
    This particular model applies to major decisions made repeatedly.
    I wouldn't (don't) implement it fully for very many decisions.
    Still, the discipline now impacts the way I approach many aspects of
    life.

    The model goes back to my revision of Erwin's original statements.
    Every major decision depends on the answers to several or many
    questions.
    Choice of questions to answer determines the quality of the
    decision.

    Gary
    *******************************************************************


  • 16.  Some lateral thinking

    Posted 11-18-2003 10:22
    Colleagues,

    First, thanks to Deborah and Jean Marc. My Culture Rich Visioning tool is not as well developed as the others. I will incorporate your perspectives as I work.

    Second, Bob Carr introduces some truly key concepts in decision making.

    Thinking Styles: Whether as describe by Bramlett and Harrison or others, styles impact decision making.
    I've implemented facilitated decision making to account for, to some extent, different thinking styles. It is always a challenge.
    Perspectives: Argumentative and parallel approaches to the same decisions will generate distinctly different results.
    My approach is distinctly parallel, cooperative, and collaborative.
    The key is that using results implies change. Overcoming resistance can become divisive if not handled carefully.

    Bob also asks me to explain my model a bit more. I started a response, but it became a ramble.
    Indeed, I've not articulated my processes from this viewpoint before.

    Bob, it would help me if you asked more specific questions.

    Best to all,

    Gary
    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 17.  Some lateral thinking

    Posted 11-24-2003 08:19
    Gary,

    With respect to styles, I would strongly recommend Royce and Powell's
    "Theories of Personality and Individual Differences". They offer one of the
    most comprehensive description of what are styles, how they develop and
    their influence on different aspects of our lives. This isn't bed side
    reading but very much worth the effort.

    Cheers,

    Jean-Marc

    -----Original Message-----
    From: Gary Lundquist [mailto:garyl@market-engineering.com]
    Sent: November 18, 2003 10:22 AM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: [MG-ED-DV] Some lateral thinking


    Colleagues,

    First, thanks to Deborah and Jean Marc. My Culture Rich Visioning tool is
    not as well developed as the others. I will incorporate your perspectives
    as I work.

    Second, Bob Carr introduces some truly key concepts in decision making.

    Thinking Styles: Whether as describe by Bramlett and Harrison or others,
    styles impact decision making.
    I've implemented facilitated decision making to account for, to some
    extent, different thinking styles. It is always a challenge.
    Perspectives: Argumentative and parallel approaches to the same decisions
    will generate distinctly different results.
    My approach is distinctly parallel, cooperative, and collaborative.
    The key is that using results implies change. Overcoming resistance can
    become divisive if not handled carefully.

    Bob also asks me to explain my model a bit more. I started a response, but
    it became a ramble.
    Indeed, I've not articulated my processes from this viewpoint before.

    Bob, it would help me if you asked more specific questions.

    Best to all,

    Gary
    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 18.  Some lateral thinking

    Posted 11-24-2003 12:45
    Hi,

    I'd love to be able to respond in detail to the posts by Jean-Marc, Gary, and
    Fred but just do not have the time (though 'retired' for a long time,
    deadline demons still assail and keep me on a leash that's short...).

    However we do not seem to be converging on the topic which made me start this
    thread. So far no one has suggested a short, universally applicable,
    comprehensive and actionable list of questions, supported by the research on
    leadership and motivation, that can be used to enhance every significant (and most
    lesser) decisions.

    Instead we seem to diverge in a number of different directions and, maybe I
    am overly sensitive, but I seem to hear a little sarcasm such as:

    "In any event, it seems to me that a universal set of questions for use in
    making decisions and that improve the decisions made would have to be few in
    number and simple in nature.  In that regard, I have one nominee: How will
    things be different if you succeed?"

    That question, to me is a fine question - in fact it is part of the first one
    in my list. Fred is also right, in my opinion, with pointing to the need for
    a short list of questions. But that short list could be short-hand for a
    much longer list - learners would start by learning the short list and that would
    lead to the longer lists from which the relevant ones could be reviewed
    extremely rapidly once the habit has been developed - I refer again to the decision
    making speed of chess masters.

    I again urge those listers who are serious about wanting to improve the
    existing approach to management and leadership programs (and yes, even if you
    define them as different, an analysis shows many similar responsibilities and hence
    decisions) to join me in focusing on something that has the characteristics I
    mentioned above - short, based on the reported research, universally
    applicable, comprehensive and actionable - yes universal, and most importantly,
    actionable.

    I have offered such as list for critique and improvement and am willing to do
    so again if I see some glimmer of sincere interest to use it as a starting
    point from which something better will emerge - and I will be delighted with
    that, even if my entire list goes out the window and is replaced with a better
    one, that meets the four criteria I have spelled out twice above.

    Cheers,

    Erwin (Rausch) didacticra@aol.com  and erausch@kean.edu


  • 19.  Some lateral thinking

    Posted 11-24-2003 13:09
    Erwin writes:

    >I'd love to be able to respond in detail to the posts by Jean-Marc, Gary, and
    >Fred but just do not have the time (though 'retired' for a long time,
    >deadline demons still assail and keep me on a leash that's short...).

    That's really puzzling, Erwin. It reads as though you expect responses in
    detail from us but you will provide none in return. Sounds a one-way
    street to me.

    >However we do not seem to be converging on the topic which made me start this
    >thread. So far no one has suggested a short, universally applicable,
    >comprehensive and actionable list of questions, supported by the research on
    >leadership and motivation, that can be used to enhance every significant
    >(and most
    >lesser) decisions.

    That's why I provided the ones I did; I thought you had called for some
    questions but weren't getting any.

    >Instead we seem to diverge in a number of different directions and, maybe I
    >am overly sensitive, but I seem to hear a little sarcasm such as:
    >
    >"In any event, it seems to me that a universal set of questions for use in
    >making decisions and that improve the decisions made would have to be few in
    >number and simple in nature. In that regard, I have one nominee: How will
    >things be different if you succeed?"

    No sarcasm intended, Erwin, just an observation based on my experience;
    namely, that lots and lots of questions are situational, that is, they are
    NOT universally applicable. My one nominee is, or so I think, close to
    being universally applicable.

    >That question, to me is a fine question - in fact it is part of the first one
    >in my list. Fred is also right, in my opinion, with pointing to the need for
    >a short list of questions. But that short list could be short-hand for a
    >much longer list - learners would start by learning the short list and
    >that would
    >lead to the longer lists from which the relevant ones could be reviewed
    >extremely rapidly once the habit has been developed - I refer again to the
    >decision
    >making speed of chess masters.
    >
    >I again urge those listers who are serious about wanting to improve the
    >existing approach to management and leadership programs (and yes, even if you
    >define them as different, an analysis shows many similar responsibilities
    >and hence
    >decisions) to join me in focusing on something that has the characteristics I
    >mentioned above - short, based on the reported research, universally
    >applicable, comprehensive and actionable - yes universal, and most
    >importantly,
    >actionable.

    Well, I've got some reservations about the "reported research" so I wonder
    if your list will wind up absent some candidate questions that competent
    practitioners use but aren't backed by any "reported research"?

    >I have offered such as list for critique and improvement and am willing to do
    >so again if I see some glimmer of sincere interest to use it as a starting
    >point from which something better will emerge - and I will be delighted with
    >that, even if my entire list goes out the window and is replaced with a
    >better
    >one, that meets the four criteria I have spelled out twice above.

    Hmm. I don't recall seeing any such list from you, Erwin. If I missed it,
    forgive me and point me to it. If you didn't post it, how about doing so
    so the rest of us can see some examples and exemplars of what you have in mind.


    Regards,

    Fred Nickols, CPT
    "Assistance at A Distance"
    Distance Consulting
    nickols@att.net
    www.nickols.us


  • 20.  Some lateral thinking

    Posted 11-26-2003 15:27
    Colleagues,

    I appreciate Erwin's consideration categories. Were we to define questions
    to implement each category, we would indeed have thought through many if not
    most of the essentials of decision making.

    To his categories, I would add:
    Developing powerful questions.
    Seeing decisions in a "systems context."

    I've used a four-category method for 15 years. I'd just lost my software
    company because of poor marketing. After a bit of reading, I realized that
    we'd missed the point. Features are just one way of looking at a product.

    I call my approach the Theory of Intrinsics. I've used it over and over to
    help myself discover the full complexity of a thing or process.

    Each intrinsics description begins by finding four categories of
    characteristic. Categories range from the obvious to the intangible, from
    what can be touched and seen about a product to mental perceptions of a
    product. My intrinsic categories for products are:

    Features: The most tangible - what a product is or does

    Capabilities: Still visible - what one can do with the product

    Benefits: Less obvious - the results of using the product to meet needs

    Intangibles: Harder yet to recognize - the image and loyalty stored in the
    minds of customers and others in the marketplace

    In the process of thinking at four levels, we develop a much more
    comprehensive description of change, yet we aren't done yet. Each category
    contains many items. Products have many features and enable many
    capabilities. To build the intrinsics description, I populate the category
    with characteristics that are intrinsic to what is being described.
    (Features, for instance, include size, color, price, reliability,
    accuracy, .) Characteristics extend the category name, providing detail to
    the description. I use nouns to name the characteristics so that I imply no
    value judgment.

    To fully characterize a specific product, I apply adjectives to the
    intrinsics. The adjectives are value judgments: small size, bland color,
    low price, very reliable, modest accuracy. Having categories and
    characteristics enables evaluation of any product. Indeed, it has forced me
    to develop analysis tools to define characteristics.

    I've drafted an intrisics description of "decision making". I haven't had
    time to let it mellow; it will probably change.

    Decision Making

    Process - Methods and resources for decision making

    Strategies, tactics, toolkits, communications. Climate, behavioral norms,
    team building. Management, coordination, facilitation, planning,
    delegation, monitoring. Databases, knowledge bases, knowledge mining tools.
    Due diligence processes: : Research, accounting, economic, legal,
    regulatory, environmental, technical, sociological, political.

    Competence - Intellectual capacity for decision making

    Expertise, experience, knowledge, access to information. Skills in:
    Questioning, answering, thinking, learning, creativity. Skills in:
    Cooperating, collaborating, communicating, relating, teaming. Skills in:
    Brainstorming, synthesizing, options development, prioritizing,
    wordsmithing, documenting, presenting.

    Motivation - Incentives to participate in decision making

    Positive visibility, potential for impact, input to decisions, some control
    over decisions, team membership, sense of efficacy, management praise,
    bonuses.

    Focus - Leadership into and through decision making

    Vision, goals, objectives, strategic direction. Inspiration, guidance.
    Choice of questions, order of questions, timing, choreography.


    Again, the categories are consciously chosen to go from most tangible to
    least tangible. Lists of characteristics can be used as options when
    developing a decision-making system. I'm sure you can think up
    characteristics I've not mentioned.

    This is a nouns-based description. It doesn't say anything about a
    particular decision system until we've applied adjectives to the nouns. In
    that sense, this is a design tool.

    This is not intended to compete with Erwin's 8 consideration groups, yet it
    does include the core ideas of all eight.
    My intrinsics might enrich the questions behind each of Erwin's
    considerations.
    I'm sure knowing his questions would enrich this intrinsics description.

    Combining definitions, principles (Erwin's initial e-mail), and intrinsics
    begins development of a philosophy of decision making.

    Happy Thanksgiving!

    Gary
    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 21.  Some lateral thinking

    Posted 11-26-2003 23:04
    I appreciate all the posts and they have me thinking about this a lot.
    One thing that I find boggles my little brain, though, is how complex
    this is becoming. Not being a quantitative sort and preferring things
    that are less structured and more of the moment, I find much of this
    hard to follow. I wonder if there is a way to de-complexify (there is
    an invented word!) this whole thing. If I had to run a session with a
    client around decision-making I would be hard-pressed to operationalize
    a lot of this.

    Effective decision-making needs to be simple, clear, direct and
    sensible. Not that any of these methods aren't- but I find them hard to
    follow. Seems the more I engage with all of you, the less I seem to
    know! What a challenge it all is.

    Deborah Nixon
    University of Toronto
    704 Windermere Ave
    Toronto Ont M6S 3M1
    Ph: 416-763-6985
    Fax: 416-763-3361



    -----Original Message-----
    From: Management Education and Development Discussion
    [mailto:MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Gary Lundquist
    Sent: Wednesday, November 26, 2003 12:27 PM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: Some lateral thinking


    Colleagues,

    I appreciate Erwin's consideration categories. Were we to define
    questions to implement each category, we would indeed have thought
    through many if not most of the essentials of decision making.

    To his categories, I would add:
    Developing powerful questions.
    Seeing decisions in a "systems context."

    I've used a four-category method for 15 years. I'd just lost my
    software company because of poor marketing. After a bit of reading, I
    realized that we'd missed the point. Features are just one way of
    looking at a product.

    I call my approach the Theory of Intrinsics. I've used it over and over
    to help myself discover the full complexity of a thing or process.

    Each intrinsics description begins by finding four categories of
    characteristic. Categories range from the obvious to the intangible,
    from what can be touched and seen about a product to mental perceptions
    of a product. My intrinsic categories for products are:

    Features: The most tangible - what a product is or does

    Capabilities: Still visible - what one can do with the product

    Benefits: Less obvious - the results of using the product to meet needs

    Intangibles: Harder yet to recognize - the image and loyalty stored in
    the minds of customers and others in the marketplace

    In the process of thinking at four levels, we develop a much more
    comprehensive description of change, yet we aren't done yet. Each
    category contains many items. Products have many features and enable
    many capabilities. To build the intrinsics description, I populate the
    category with characteristics that are intrinsic to what is being
    described. (Features, for instance, include size, color, price,
    reliability, accuracy, .) Characteristics extend the category name,
    providing detail to the description. I use nouns to name the
    characteristics so that I imply no value judgment.

    To fully characterize a specific product, I apply adjectives to the
    intrinsics. The adjectives are value judgments: small size, bland
    color, low price, very reliable, modest accuracy. Having categories and
    characteristics enables evaluation of any product. Indeed, it has
    forced me to develop analysis tools to define characteristics.

    I've drafted an intrisics description of "decision making". I haven't
    had time to let it mellow; it will probably change.

    Decision Making

    Process - Methods and resources for decision making

    Strategies, tactics, toolkits, communications. Climate, behavioral
    norms, team building. Management, coordination, facilitation, planning,
    delegation, monitoring. Databases, knowledge bases, knowledge mining
    tools. Due diligence processes: : Research, accounting, economic,
    legal, regulatory, environmental, technical, sociological, political.

    Competence - Intellectual capacity for decision making

    Expertise, experience, knowledge, access to information. Skills in:
    Questioning, answering, thinking, learning, creativity. Skills in:
    Cooperating, collaborating, communicating, relating, teaming. Skills
    in: Brainstorming, synthesizing, options development, prioritizing,
    wordsmithing, documenting, presenting.

    Motivation - Incentives to participate in decision making

    Positive visibility, potential for impact, input to decisions, some
    control over decisions, team membership, sense of efficacy, management
    praise, bonuses.

    Focus - Leadership into and through decision making

    Vision, goals, objectives, strategic direction. Inspiration, guidance.
    Choice of questions, order of questions, timing, choreography.


    Again, the categories are consciously chosen to go from most tangible to
    least tangible. Lists of characteristics can be used as options when
    developing a decision-making system. I'm sure you can think up
    characteristics I've not mentioned.

    This is a nouns-based description. It doesn't say anything about a
    particular decision system until we've applied adjectives to the nouns.
    In that sense, this is a design tool.

    This is not intended to compete with Erwin's 8 consideration groups, yet
    it does include the core ideas of all eight.
    My intrinsics might enrich the questions behind each of Erwin's
    considerations.
    I'm sure knowing his questions would enrich this intrinsics
    description.

    Combining definitions, principles (Erwin's initial e-mail), and
    intrinsics begins development of a philosophy of decision making.

    Happy Thanksgiving!

    Gary
    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 22.  Some lateral thinking

    Posted 12-01-2003 10:34
    Colleagues,

    Deborah Nixon wrote, "I wonder if there is a way to de-complexify this whole
    thing. If I had to run a session with a
    client around decision-making I would be hard-pressed to operationalize a
    lot of this.
    Effective decision-making needs to be simple, clear, direct and
    sensible."

    I agree with the concept. I asked this listserv about leadership, and the
    flow of varied concepts was so overwhelming that I never could assimilate
    it.
    What I've synthesized around decision making may be the way to pull
    together a coherent philosophy of leadership.

    Simplicity often arrives with deep understanding of complexity.
    Simple tools can speed and improve quality of decision making.
    The problem, however, is knowing what questions to ask.

    My growing philosophy of decision making has these components:
    Principles: Modeled after Erwin's initial post
    Definitions: So I know what I mean.
    Intrinsics: I've shared my draft four-level description of "decision
    making." I find it much harder to do for "decision" or "question". To me,
    that means I don't yet understand concepts basics to my philosophy.
    Guidelines: An approach to developing a decision-making process for
    complex, multi-faceted decisions. Processes I've developed to date share
    some "simple" decision tools, yet each requires unique efforts.

    Erwin would, I think, argue for one suite of considerations that will
    improve any decision.
    That could be a fifth component of my philosophy.

    I will offer my "Tough Questions". Should you wish to use these, please
    reference:
    Lundquist, Gary, Marketing For Survival, The Market Engineering Press,
    2000.

    The Tough Questions apply to any exchange relationship. Deals won't be done
    if the answer to any is "No." or "I don't know."
    Why do we need it?
    Why do we need it now?
    How do we know it works?
    Is this the best way?
    Is this the most cost-effective way?

    Don't be fooled by their simplicity. These touch on need, urgency,
    credibility, uniqueness, and cost/benefit ratio. Answering them takes the
    whole science of marketing. As design tools, they influence all of product
    development and business development.

    Best,

    Gary

    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.


  • 23.  Some lateral thinking

    Posted 12-01-2003 14:21
    Thank you Gary. These are very good questions- and definitely inspire
    some deep thinking and reflection. May I add this (there are many
    add-ons depending on the context). In the strategic work I do, I'm not
    dealing with marketing issues but program and budget issues. One
    question I ask, which most people like to pretend never factors in but
    is a huge issue, is the political one. In other words, who are we
    serving? Is there a political master who has subtlely ordered this to
    happen? Is there someone in the system who wields extraordinary power
    and for whom this program or project is deemed high priority? So, the
    unspoken political realities need to be factored in.

    Cheers

    Deborah

    Deborah Nixon
    University of Toronto
    704 Windermere Ave
    Toronto Ont M6S 3M1
    Ph: 416-763-6985
    Fax: 416-763-3361



    -----Original Message-----
    From: Management Education and Development Discussion
    [mailto:MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Gary Lundquist
    Sent: Monday, December 01, 2003 7:34 AM
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: Some lateral thinking


    Colleagues,

    Deborah Nixon wrote, "I wonder if there is a way to de-complexify this
    whole thing. If I had to run a session with a client around
    decision-making I would be hard-pressed to operationalize a lot of
    this.
    Effective decision-making needs to be simple, clear, direct and
    sensible."

    I agree with the concept. I asked this listserv about leadership, and
    the flow of varied concepts was so overwhelming that I never could
    assimilate it.
    What I've synthesized around decision making may be the way to pull
    together a coherent philosophy of leadership.

    Simplicity often arrives with deep understanding of complexity
    Simple tools can speed and improve quality of decision making.
    The problem, however, is knowing what questions to ask.

    My growing philosophy of decision making has these components:
    Principles: Modeled after Erwin's initial post
    Definitions: So I know what I mean.
    Intrinsics: I've shared my draft four-level description of
    "decision making." I find it much harder to do for "decision" or
    "question". To me, that means I don't yet understand concepts basics to
    my philosophy.
    Guidelines: An approach to developing a decision-making process for
    complex, multi-faceted decisions. Processes I've developed to date
    share some "simple" decision tools, yet each requires unique efforts.

    Erwin would, I think, argue for one suite of considerations that will
    improve any decision.
    That could be a fifth component of my philosophy.

    I will offer my "Tough Questions". Should you wish to use these, please
    reference:
    Lundquist, Gary, Marketing For Survival, The Market Engineering
    Press, 2000.

    The Tough Questions apply to any exchange relationship. Deals won't be
    done if the answer to any is "No." or "I don't know."
    Why do we need it?
    Why do we need it now?
    How do we know it works?
    Is this the best way?
    Is this the most cost-effective way?

    Don't be fooled by their simplicity. These touch on need, urgency,
    credibility, uniqueness, and cost/benefit ratio. Answering them takes
    the whole science of marketing. As design tools, they influence all of
    product development and business development.

    Best,

    Gary

    ----------------------------
    Innovation and Branding - done Strategically

    Gary Lundquist - The Accelerator
    Market Engineering International
    303-840-9929 www.market-engineering.com
    garyl@market-engineering.com

    Making and keeping satisfied customers,
    at a profit, over time,
    in a competitive environment.