Colleagues,
I'd like to invite an addition to Erwin's Eight questions.
Weinstein in Market Driven Management presented a very simple model.
Inside-out management: Make products, deliver products to the market.
Outside-in management: Learn about customer needs, build products to
meet those needs better than alternatives, then deliver a complex cluster of
benefits to the market.
Ted Levitt said essentially the same thing in Marketing Myopia.
I see companies all the time doing what they think is right, yet missing the
point with customers.
It is a paradigm problem.
Our decisions depend on our paradigms.
What questions can we ask that will cause us to examine our fundamental
decision-making paradigms.
How can we question our paradigms?
Especially when we are not even aware that we are operating from
paradigms?
How can we distinguish between making the best possible decision from an
effective paradigm and making the best possible decision from an ineffective
paradigm?
Thank you all for your participation in this thread.
Best,
Gary
----------------------------
Innovation and Branding - done Strategically
Gary Lundquist - The Accelerator
Market Engineering International
303-840-9929
www.market-engineering.com
garyl@market-engineering.com
Making and keeping satisfied customers,
at a profit, over time,
in a competitive environment.