Discussion: View Thread

  • 1.  MG-ED-DV Digest - 6 Dec 2003 to 7 Dec 2003 (#2003-218)

    Posted 12-08-2003 04:02
    > Date: Sun, 7 Dec 2003 09:42:02 -0700
    > From: Gary Lundquist <garyl@market-engineering.com>
    > Subject: Re: Erwin's Eight
    >
    > Colleagues,
    >
    > I'd like to invite an addition to Erwin's Eight questions.
    >
    > Weinstein in Market Driven Management presented a very simple model.
    > Inside-out management: Make products, deliver products to the market.
    > Outside-in management: Learn about customer needs, build products to
    > meet those needs better than alternatives, then deliver a complex cluster
    of
    > benefits to the market.
    >
    > Ted Levitt said essentially the same thing in Marketing Myopia.
    >
    > I see companies all the time doing what they think is right, yet missing
    the
    > point with customers.
    > It is a paradigm problem.
    > Our decisions depend on our paradigms.
    >
    > What questions can we ask that will cause us to examine our fundamental
    > decision-making paradigms.
    > How can we question our paradigms?
    > Especially when we are not even aware that we are operating from
    > paradigms?
    > How can we distinguish between making the best possible decision from
    an
    > effective paradigm and making the best possible decision from an
    ineffective
    > paradigm?
    >
    > Thank you all for your participation in this thread.
    >
    > Best,
    >
    > Gary
    >
    > ------------------------------
    >
    > Date: Sun, 7 Dec 2003 20:04:27 -0600
    > From: Jay Warner <quality@a2q.com>
    > Subject: Re: Erwin's Eight
    >
    > Small addition:
    >
    > Gary Lundquist wrote:
    >
    > > [snip]
    > > Especially when we are not even aware that we are operating from
    > > paradigms?
    >
    > As I understand the meaning of 'paradigm,' we are _always_ operating from
    > paradigms. A certain amount of self awareness is necessary to understand
    the
    > outlines of the key ones involved. But to operate without _any_
    paradigms? I
    > don't really think so.
    >
    > Cheers,
    > Jay


  • 2.  MG-ED-DV Digest - 6 Dec 2003 to 7 Dec 2003 (#2003-218)

    Posted 12-08-2003 04:09
    Sorry for the preceding post. It got away from me while preparing this
    post.

    It seems the Erwin's Eight groups is short one.
    Situation Awareness is a mark of intelligent enterprises. Knowing not only
    the external situation but also the internal situation is certainly one of
    the responsibilities of management and leaders.

    As I review Erwin's Eight, to wit,
    1. Leading toward determining desirable outcome conditions and setting
    appropriate goals
    2. Practicing appropriate participation
    3. Ensuring appropriate communications in all relevant direction, by all
    who have something that should be communicated
    4. Ensuring that the needed competence is available
    5. Guiding toward a satisfying climate
    6. Ensuring coordination and stimulating cooperation
    7. Leading toward appropriate norms
    8. Ensuring appropriate follow-up
    I so not see adequate provision for Situation Awareness. Thus we are not
    calling for appropriate questions but a new group of questions.

    What say ye, Erwin?

    > ------------------------------
    >
    > Date: Sun, 7 Dec 2003 09:42:02 -0700
    > From: Gary Lundquist <garyl@market-engineering.com>
    > Subject: Re: Erwin's Eight
    >
    > Colleagues,
    >
    > I'd like to invite an addition to Erwin's Eight questions.
    >
    > Weinstein in Market Driven Management presented a very simple model.
    > Inside-out management: Make products, deliver products to the market.
    > Outside-in management: Learn about customer needs, build products to
    > meet those needs better than alternatives, then deliver a complex cluster
    of
    > benefits to the market.
    >
    > Ted Levitt said essentially the same thing in Marketing Myopia.
    >
    > I see companies all the time doing what they think is right, yet missing
    the
    > point with customers.
    > It is a paradigm problem.
    > Our decisions depend on our paradigms.
    >
    > What questions can we ask that will cause us to examine our fundamental
    > decision-making paradigms.
    > How can we question our paradigms?
    > Especially when we are not even aware that we are operating from
    > paradigms?
    > How can we distinguish between making the best possible decision from
    an
    > effective paradigm and making the best possible decision from an
    ineffective
    > paradigm?
    >
    > Thank you all for your participation in this thread.
    >
    > Best,
    >
    > Gary
    > ------------------------------
    >
    > Date: Sun, 7 Dec 2003 20:04:27 -0600
    > From: Jay Warner <quality@a2q.com>
    > Subject: Re: Erwin's Eight
    >
    > Small addition:
    >
    > Gary Lundquist wrote:
    >
    > > [snip]
    > > Especially when we are not even aware that we are operating from
    > > paradigms?
    >
    > As I understand the meaning of 'paradigm,' we are _always_ operating from
    > paradigms. A certain amount of self awareness is necessary to understand
    the
    > outlines of the key ones involved. But to operate without _any_
    paradigms? I
    > don't really think so.
    >
    > Cheers,
    > Jay
    >


  • 3.  MG-ED-DV Digest - 6 Dec 2003 to 7 Dec 2003 (#2003-218)

    Posted 12-08-2003 08:52
    Hi,

    This is my last post on this subject - it got too far off the topic that I
    had hope we would discuss - management education and development. My original
    intent was to see whether there could be many listers hiding in the bushes who
    would be interested in joining an effort to redefine it and to promote the
    restructuring that would make it a reality.

    Jack wrote (at 4:09am when I was still in my happy world):

    "I so not see adequate provision for Situation Awareness.  Thus we are not
    calling for appropriate questions but a new group of questions.
    What say ye, Erwin?"

    All aspects of the situation are considered AT LEAST during 1.  Leading
    toward determining desirable outcome conditions and setting appropriate goals and
    2.  Practicing appropriate participation

    Regards, and best wishes to all listers for a happy holiday season and for a
    healthy and successful 2004.

    Erwin (Rausch)