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  • 1.  Siesta - a business and society issue?

    Posted 01-12-2005 05:21
    Siesta: a business and society issue?

    Renwick McLean, Spaniards Dare to Question the Way the Day Is Ordered, New
    York Times, January 12, 2005

    http://www.nytimes.com/2005/01/12/international/europe/12letter.html?hp
    which is also at:
    http://tinyurl.com/44n37

    EXCERPT:

    In Spanish, time doesn't fly; it "runs." Watches don't run; they "walk."
    Morning lasts until 2 p.m., and 8:30 p.m. is still the afternoon.

    The way Spaniards talk about time reflects a society where things move at a
    different speed, and where the days can seem interminably long to a
    foreigner.

    For much of Spain's recent history, the siesta made the long days bearable.
    A routine workday that begins at 9 a.m. and finishes at 8 p.m. can seem
    somewhat rational if it is broken up by a good nap in the afternoon.

    Today, long commutes make a trip home for a nap impractical, at least in the
    major cities. But if the siesta is becoming a thing of the past, it has left
    a legacy of idle afternoons that is still very much a part of Spanish life.
    In a way, the siesta has not so much disappeared as it has morphed into an
    epic lunch, often a two- or three-hour extravaganza that can last until 5.

    Now some Spaniards are beginning to ask if a divided workday, with morning
    and evening sessions straddling an afternoon of scarce productivity, is
    compatible with the modern world and Spain's growing integration into
    Europe.

    The Fundación Independiente, a research organization in Madrid, has started
    a campaign to do away with the marathon lunches and to align the Spanish
    work schedule with the 9-to-5 routine common in the rest of the European
    Union. "In a globalized world, we have to have schedules that are more
    similar to those in the rest of the world so we can be better connected,"
    said Ignacio Buqueras y Bach, the group's president. "These Spanish lunches
    of two to three hours are very pleasant, but they are not very productive."

    Change already appears to have taken root in some places. It is not hard to
    find convenience stores and shopping centers here that stay open all day, a
    contrast from 10 to 12 years ago. Perhaps more telling, it is not unusual to
    see a boutique with a sign in the window saying, "We do not close at
    midday."

    But a long break in the afternoon is so ingrained in the Spanish psyche that
    many wonder if it is possible, or even preferable, to get rid of it.

    Prime Minister José Luis Rodríguez Zapatero has said he has his doubts.
    "That is very difficult to do in Spain," he said recently. "The work
    schedule is what distinguishes Spaniards, but it is also what defines us."

    Many of Mr. Zapatero's countrymen have shown little interest in changing
    their habits. Storefronts across Madrid still board up each afternoon for
    two or three hours. Calls to government offices after 2 p.m. are often
    greeted with a request to call back at 5. Even in the private sector,
    working hours tend to omit much of the afternoon.

    Because of the long break at midday, many evening activities are pushed back
    deep into the night. Dinner often starts at 10 p.m., as does prime-time
    television. Several hours later, streets are still alive and Spaniards are
    still busy.

    "Midnight is early," said María Jesús Franco, a 30-year-old architect, as
    she finished a multi-course lunch at 5:30 p.m. with some friends near
    Madrid. "Children are asleep by then, but that's about it."

    When the siesta was around to keep people going, the long days may have
    seemed sensible. But without it, Spain has become a nation of sleepy souls
    who wake early and go home late, but no longer stop to nap in between.

    Spaniards sleep on average 40 fewer minutes per day than the typical
    European, according to Mr. Buqueras of the Fundación Independiente. The lack
    of sleep has serious health effects for Spanish society, he said, including
    a greater incidence of physical and mental illness and higher rates of
    traffic and workplace accidents.

    Some doctors have taken to urging a return to the siesta, but Mr. Buqueras
    says the best solution is to shorten the workday so people can get home
    earlier and get to bed sooner.

    ....

    Perhaps most important [a reduced work day] would enable parents to spend
    more time with their children, he said. "Kids come home from school and they
    are alone until 9 p.m. because parents are working," he said.

    Some of the staunchest supporters of his initiative, in fact, are women's
    groups who say that the current schedule makes it very difficult for working
    mothers to juggle job and family demands.

    Supporters also say that shortening the workday would pep up Spain's
    economy. Spaniards work more hours per week than the average European,
    according to the Organization for Economic Cooperation and Development, but
    they accomplish less. "There is the law of diminishing returns," Mr.
    Buqueras said. "You can work well for the first three to four hours, then
    you slow down, and at the end of the day it's worse. The work schedule
    should be set with productivity in mind."

    Mr. Buqueras said many Spaniards mistakenly believed that a long break at
    midday had always been a part of the Spanish lifestyle. "As late as 1930,
    lunchtime was between 12 and 1, and dinnertime started at 7 or 8," he said.
    "If you look at the newspapers or novels from the beginning of the century,
    they all show it."

    What is unclear, he said, is why habits changed. Some historians point to
    the Spanish Civil War, which was fought from 1936 to 1939. It is possible,
    Mr. Buqueras contended, that "the hunger that is always caused by wars
    forced people to work two jobs to survive," one in the morning and one at
    night. The midday break would have given them time to get from one job to
    the other. "But there are no definite causes," he said.

    The task of persuading Spaniards to go back to the prewar routine faces some
    formidable obstacles, Mr. Buqueras said, but not insurmountable ones. "Three
    years ago, there was general skepticism, even smiles, as if we were Quixote
    going after windmills," he said. "But we think people are starting to
    realize that we have a point."


  • 2.  Siesta - a business and society issue?

    Posted 01-12-2005 15:26
    From: Walton, Elizabeth L (Liz), CMO [mailto:lizwalton@att.com]

    Interesting. They're having the same discussion in Mexico - and I've heard
    that in Monterrey - which is the Detroit of MX, the midday break is a thing
    of the past. But, most of my friends in MX, still DO go home for comida and
    a short siesta - but then TJ is still manageable and they can do that.

    I don't think they are as productive -but I don't think it's because of the
    siesta. It's because they are not DRIVEN like we are - and they don't
    believe that "time is money."

    -----Original Message-----

    Siesta: a business and society issue?

    Renwick McLean, Spaniards Dare to Question the Way the Day Is Ordered, New
    York Times, January 12, 2005

    http://www.nytimes.com/2005/01/12/international/europe/12letter.html?hp
    which is also at:
    http://tinyurl.com/44n37