Management Education citation of the day
By: Gross, Michael A.; Hogler, Raymond.
WHAT THE SHADOW KNOWS: EXPLORING THE HIDDEN DIMENSIONS OF THE CONSUMER
METAPHOR IN MANAGEMENT EDUCATION.
Journal of ManagementEducation, Feb2005, Vol. 29 Issue 1, p3, 14p;
Abstract: This article aims to uncover hidden dimensions of the metaphor of
consumerism in management education. By exploring the metaphor, the authors
elucidate the implicit claims in the assertion that teachers produce
business education and students consume that product The image of
commodification structures a discourse that involves conceptions of powen
knowledge, and socially useful activity. The discourse emanates from social
and educational institutions that shape relations between students and
teachers. To understand how the metaphor creates subjective perceptions, the
authors propose a linguistic-based framework as an analytical device. They
conclude with specific reference to teaching activities and ways in which
the so-called shadow of consumerism can be empirically examined. [ABSTRACT
FROM AUTHOR]; DOI: 10.1177/1052562903260034; (AN 15782825)