Ken
Have you put this out on ELMAR?
Charlie
-----Original Message-----
From: Management Education and Development Discussion
[mailto:
MG-ED-DV@MAELSTROM.STJOHNS.EDU] On Behalf Of Ken Friedman
Sent: Wednesday, January 26, 2005 1:44 PM
To:
MG-ED-DV@MAELSTROM.STJOHNS.EDU
Subject: Doctoral Seminar on the Cultural Embeddedness of Research
Dear Colleagues,
Southern Danish University has just announced the
sixth edition of the renowned Doctoral Seminar on
the Cultural Embeddedness of Marketing, Consumer
and Organizational Research
This program is always exciting, and it has been a
highly rewarding event for participants in previous
editions.
There is room for 25 doctoral candidates. There is
also room for up to five faculty observers.
If you are interested, please contact A. Fuat Firat
for a complete prospectus in .pdf form with all
details and a copy of the seminar schedule.
For more information, write to Prof. Firat at
aff@sam.sdu.dk
Best regards,
Ken Friedman
THE CULTURAL DIMENSION OF BUSINESS RESEARCH VI
The Sixth Doctoral Seminar on the Cultural
Embeddedness of Marketing, Consumer and
Organizational Research
Arranged by University of Southern Denmark - Odense Main Campus
From June 20, 2005 morning to June 25, 2005 evening.
Prepared by A. Fuat Fžrat & Dominique Bouchet
Faculty: Søren Askegaard Dominique Bouchet Lars
Thøger Christensen A. Fuat Fžrat Romain Laufer
Linda Scott Alladi Venkatesh
The seminar facilitator is:
A. Fuat Fžrat
Department of Marketing
SDU-Odense University
Campusvej 55
DK-5230 Odense M
Denmark
Phone: (45) 6550 3646
Fax: (45) 6615 5129
e.mail:
aff@sam.sdu.dk
OBJECTIVE OF THE SEMINAR
This doctoral seminar deals with the cultural
dimension of business research. The purpose of
the seminar is to draw the attention of
researchers to cultural factors in business
research in order to broaden, deepen and update
their understanding of the phenomena they wish to
examine in fields of business.
The questions asked, the issues addressed and the
methods used in all research projects are
embedded in a culture. A critical self-awareness
of this embeddedness not only raises the
scientific level of the research, but also
enlightens the researcher as it provides a new
perspective not only in cross-cultural but in all
research.
For example, to renovate advertising, it is
necessary to be aware that contemporary consumers
perceive themselves and advertising in a
different way than their parents did. Postmodern
consumers have a tacit understanding of
semiotics. They play different roles, sample
different statuses, pursue different ideals.
Analyzing organizations requires an understanding
of the presentation of self, rituals and symbols,
and the cultural dimensions of communication. An
appreciation of cultural differences is mandatory
to international marketing but also to human
resource management.
The purpose of this doctoral seminar is 1) to
provide PhD students and other researchers
participating in the seminar with insights about
the cultural context of their research project -
a context of which they are not always aware, and
have not always been properly trained to take
into consideration - and 2) to help seminar
participants in working on a cross cultural
project to improve their approach.
Some basic concepts and advanced methods of the
cultural approach to business research will be
introduced by the faculty who are working at the
interface of cultural analysis and business.
Examples of how those concepts are fruitful to
contemporary business research will be given.
Participants will be helped by the faculty to
perceive the cultural dimension of their own
research projects.
Furthermore, many a contemporary research project
cannot fully be captured by a single conventional
discipline or method. A cross-cultural and
interdisciplinary theoretical and methodological
perspective is, therefore, at the core of this
seminar.
Among other approaches, emphasis is placed -
depending on faculty participation - on the
relevance that theories encountered in
anthropology, cultural analysis,
ethnomethodology, ethnology, epistemology,
hermeneutics, history of ideas, literary
criticism, phenomenology, psychology, semiotics,
social psychology, sociology, and systems theory
have for business research.
Keywords are: complexity, content analysis,
creativity, culture, exoticism, globalism,
legitimacy, localization, meaning myths, norms,
relativism, rituals, roles, the sacred, status,
symbols, values, and Weltanschauung.
There will be an emphasis on each participant's
own research project, since the main purpose of
this course is to enable the researchers to
reconsider their research project from
perspectives different from conventional business
research in order to generate more meaningful
questions and alternative hypotheses, as well as
theoretical insights into their own research,
resulting in a more up-to-date,
interdisciplinary, reflexive research.
The seminar will achieve these objectives not
only through the exposure to the cultural context
of business research as a whole, but also through
relying on the diversity of cultural backgrounds
and research traditions that the doctoral
students will bring with them. Therefore, the
students will be requested to present their
research problems and research perspectives at
the beginning of the seminar.
Active participation during the seminar is a
must. Readings before and after the seminar will
be required.