Daniel,
You original question: What challenges are faced by trainers in change
management? What traps?
You've received excellent advice for situation in which the change has been
determined and must now be implemented. As noted, Project Management is
specifically designed to accomplish change. Fred Nichol's comments in that
context are excellent.
1. Consider change leadership. At least touch on processes for use in
choosing changes to be made. Processes vary widely, yet have fundamental
similarities: Goals, objectives, strategies, plans. Your training is in
the execution phase. Give your students enough context to understand how
their specific change might have been selected.
2. In that same vein, do reinforce systems theory. No change ever leads to
an end point. They all lead to new starting points. Leadership fails
utterly if the selected change addresses symptoms rather than fundamental
issues.
3. Consider stakeholders. Who will be impacted by this change? Why? In
what ways? Are stakeholders ready for the change? Were they included in
decisions? All too often, it seems that changes are seen as somehow
independent of humans. If you talk to those who do such installations such
as SAP, they spend very significant time up front with stakeholders, then
again in training as launch of the new system nears.
4. Marketing: Teams can be directed to manage and implement change, but
stakeholders don't have to accept the change. Consider the change as a new
product and teach your managers to launch that product with high quality
marketing. I've pestered various Project Management Institute officers for
years saying that the PMBOK needs a tenth chapter: Marketing. No progress,
yet when I speak to such audiences everyone agrees that they do marketing
constantly.
5. Build teams: Give the change initiative a name. Create an identity
around that name. Hey! Make T-shirts. A major change institutive requires
a cohesive team. Change managers must be team builders, team leaders.
Perhaps the single most dangerous failure is to create a team not able to
work through the tough issues without fracturing.
6. Create a business: For small changes, projects will do. For something
that takes many months or more, stop thinking of it as a project and operate
it as a business. Any lesser view opens potential for problems. For
instance, over time staff may change. New requirements or constraints may
force change within change (adaptation). Projects can handle some levels,
but it takes a larger structure to deal with larger modifications of the
change process.
7. Decisions: This listserv hosted a fascinating conversation some years
ago on decision making. In the process of working with various decision
processes, I offered the thought that questions were more fundamental than
answers (decisions). In any case, your training can suffer if you haven't
thought through how decisions will be made. Strange as it seems, decision
making is rarely taught, either by academia or the corporate world.
8. Finally, change is perhaps the single most important factor in human
civilization today because it tends to overwhelm resources. We very much
need the skills to deal with change in lives, businesses, governments, and
civilization itself. Frankly, I worry that human beings have not evolved to
deal with current levels of change, much less that which we will see in the
future. We would already be lost if not for our systems.
In that context, here are my corollaries to "A Way of Change", Gary
Michael Lundquist, The Market Engineering Press, 2006. Please do not
reproduce these without credit.
Everything is connected. Everything!
All change is more complex than one believes in the beginning.
Initiating one change forces initiation of others.
The full range of outcomes cannot possibly be known.
The only change we might truly control is our own change.
The universe gives up its secrets very slowly.
Best,
Gary
...........................................
Gary Lundquist
Director@InnoSearchColorado.com
Colorado Resources*for Innovation
303-840-9929*
...........................................
GaryL@Market-Engineering.com
Innovation of Business and
the Business of InnovationT