Discussion: View Thread

MG-ED-DV Digest - 2 Nov 2008 to 4 Nov 2008 (#2008-155)

  • 1.  MG-ED-DV Digest - 2 Nov 2008 to 4 Nov 2008 (#2008-155)

    Posted 11-06-2008 18:56

    Bruce,

    In the past, I have used the Napster case published in Hill and Jones.  At that time, it was in the 6th edition.  Here is the citation: Hill, Charles W. L. "Napster." Cases in Strategic Management. Ed. Charles W. L. Hill, and Gareth R. Jones. New York: Houghton Mifflin, 2004. C77-C86. I don't have a teaching note for the case, but I suppose there is one available.

    Most recently, I've begun using Crown Cork & Seal in 1989, which appears in the Dess et al. text.  I prefer the Napster case because it is more appealing to students and addresses all 6 of the SEPT++ segments of the general environment.   My undergraduates find the container industry rather droll, but I tell them that it's healthy for them regardless.  When we discuss the beer industry later in the semester (Heineken, they already have an understanding of the container industry.   

    I hope this helps.

    Steve  

     

    Stephen V. Horner, PhD
    BU415
    Arkansas State University
    870.680.8019
    shorner@astate.edu

     

    From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of MG-ED-DV automatic digest system
    Sent: Tuesday, November 04, 2008 11:00 PM
    To: MG-ED-DV@AOMLISTS.PACE.EDU
    Subject: MG-ED-DV Digest - 2 Nov 2008 to 4 Nov 2008 (#2008-155)

     

    Academy of Management Lists

    MG-ED-DV Digest - 2 Nov 2008 to 4 Nov 2008 (#2008-155)

    Table of contents:

    1. Care to help me look for a s trategy case for assessment...

    Browse the MG-ED-DV online archives.